Are cold desserts and refreshing summer drinks off the table for some of your patients this summer?

Make a real difference to your patients with dentine hypersensitivity this summer

There is high prevalence of dentine hypersensitivity (DHS) in the general population – more than 40% of the UK population suffer from DHS (Irwin and McCusker, 1997; West et al, 2013). Left unmanaged, many of these people won’t be able to experience cold desserts and refreshing summer drinks without attendant tooth pain.

Make an immediate difference to the quality of life of your patients

The problems associated with DHS run deeper than having to forgo cool summer pleasures.
Recent evidence from a pioneering oral health quality of life study poster presented at FDI 2016 by Gernhardt et al (2016) (n=273) conducted in France, Germany and Switzerland, using an Oral Health Impact Profile (OHIP-49) has revealed, for the first time, the extent to which DHS impacts people’s quality of life – and the significant improvement (p=0.005) that may be achieved by using Colgate Sensitive Pro-Relief toothpaste.

Towards an optimal solution

Permanently having to avoid food and drink triggers isn’t the best solution for your patients.
For people with DHS, recommendation of a sensitivity toothpaste is a better way forward – particularly as Colgate Sensitive Pro-Relief toothpaste offers instant relief* from the pain caused by sensitive teeth, a poster presented at IADR, July 2018, says.

Why recommend Colgate Sensitive Pro-Relief toothpaste?

Colgate Sensitive Pro-Relief toothpaste:

  • Provides superior dentine tubule occlusion: 91% occlusion versus 67% with a stannous fluoride/sodium fluoride technology# (Hines, 2018)
  • Builds an acid-resistant layer (Petrou et al, 2009)
  • Blocks pathway to pain instantly* with 60.5% reduction from the first use (Nathoo et al, 2009)**
  • Ensures long-lasting pain relief with 80.5% reduction after eight weeks** (Docimo et al, 2009)
  • Improves quality of life significantly at 24 weeks (Gernhardt et al 2016)
  • Tastes great – patients have spontaneously commented on its ‘clean and fresh feel’ (Colgate data on file) – all factors supporting adherence to a twice-daily brushing regime
  • Provides the recommended level of fluoride protection (1450ppm F) (Public Health England, 2014).
    *When toothpaste is applied directly to each sensitive tooth for one minute
    ** Compared to baseline
    # In-vitro studies (p<0.05)

Pro-Argin technology for clinically proven instant and long-lasting relief

Colgate Sensitive Pro-Relief toothpaste uses special Pro-Argin technology (8% arginine in a calcium carbonate base) to repair sensitive areas of the teeth.
The calcium carbonate and arginine bind to the dentine surfaces; instantly occluding open dentine tubules with a calcium-rich layer, which remains intact over time, even after exposure to acids, according to a poster presented at FDI 2016 by Gernhardt et al (2016).

Make a real difference to your patients with dentine hypersensitivity this summer

Recommend applying Colgate Sensitive Pro-Relief toothpaste directly onto the tooth surface and massaging into the sensitive tooth (or teeth) of your patients, for one minute, immediately before eating chilled desserts and refreshing cold drinks, so that they too can enjoy more of summer’s delicious treats.


Docimo R, Montesani L, Maturo P, Costacurta M, Bartolino M, DeVizio W, Zhang YP, Cummins D, Dibart S and Mateo LR (2009). Comparing the efficacy in reducing dentin hypersensitivity of a new toothpaste containing 8.0% arginine, calcium carbonate, and 1450 ppm fluoride to a commercial sensitive toothpaste containing 2% potassium ion: an eight-week clinical study in Rome, Italy. J Clin Dent 20(Spec Iss): 17-22

Gernhardt C, Schmidlin P, Doméjean S, Roux D, Müller C, Michaelis M, Hirsh C and Heumann C (2016). Effect of Pro-Argin® technology on oral health- related quality of life and dentine hypersensitivity (DHS) vs. negative control over 24 weeks

Hines D (2018). The use of confocal laser scanning microscopy and a novel imaging program for quantifying dentin tubule occlusion

Irwin CR and McCusker P (1997). Prevalence of dentine hypersensitivity in a general dental population. J Ir Dent Asso 43: 7-9

Nathoo S, Delgado E, Zhang YP, DeVizio W, Cummins D and Mateo LR (2009). Comparing the efficacy in providing instant relief of dentin hypersensitivity of a new toothpaste containing 8.0% arginine, calcium carbonate, and 1450 ppm fluoride relative to a benchmark desensitizing toothpaste containing 2% potassium ion and 1450 ppm fluoride, and to a control toothpaste with 1450 ppm fluoride: a three-day clinical study in New Jersey, USA. J Clin Dent 20(Spec Iss): 123-30

Public Health England (2014). Recommended fluoride level (1350-1500 ppm) for caries prevention in Delivering better oral health. An evidence-based toolkit for prevention. 3rd ed

Petrou I, Heu R, Stranick M, Lavender S, Zaidel L, Cummins D, Sullivan RJ, Hsueh C and Gimzewski JK (2009). A breakthrough therapy for dentin hypersensitivity: how dental products containing 8% arginine and calcium carbonate work to deliver effective relief of sensitive teeth. Am J of Dent 22 (Spec Iss A): 23A-31A

West NX, Sanz M, Lussi A, Bartlett D, Bouchard P and Bourgeois D (2013). Prevalence of dentine hypersensitivity and study of associated factors: a European population-based cross-sectional study. J Dent 41: 841-51

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