New enamel erosion Oral Health Foundation survey results revealed

The public remain concerningly ill-informed about the risks of enamel erosion as a survey amongst 2,000 members of the public, conducted by the Oral Health Foundation for National Smile Month, has just revealed.

When asked about their knowledge of the health or lifestyle habits that could have a negative impact on their teeth, just a fifth (22%) knew that it is all of the listed lifestyle habits that could damage the teeth – and as few as 15% thought they were safe if drinking sparkling mineral water:

  • Drinking sports drinks (58%), acid reflux (42%), snacking throughout the day (41%), Bulimia (35%), and drinking sparkling mineral water (15%).

Equally concerning, only a third (37%) could list all the signs of dental erosion that could affect their teeth:

  • Tooth sensitivity (32%), tooth thinning (28%), tooth yellowing, (20%), tooth cracking (20%), or tooth transparency (17%)

 Building awareness as well as enamel

The survey was conducted by the Oral Health Foundation with support from Unilever to provide dental professionals with a conversation starter about enamel erosion, now that they have Regenerate Professional Advanced Enamel Serum and Toothpaste as an effective new tool in their armoury to counter this growing challenge.

Regenerate Professional Advanced Enamel Serum and Toothpaste can kick start a preventative regime.

Inspired by bone repair research, NR-5 technology, Regenerate contains two powerful ingredients – calcium silicate and sodium phosphate salts – which combine to form a fresh supply of enamel minerals, wrapping and integrating onto the teeth (Sun Y et al, 2014).

Studies showed that the resulting products; Regenerate Professional Advanced Enamel Serum combined with Advanced Toothpaste can help reverse the early signs of enamel erosion.

It is proven to recover surface micro hardness by 82% following three days of use (Hornby et al, 2014).3

The Regenerate Enamel Science system, is clinically proven to provide superior re-hardening of acid-softened enamel in situ after three days compared with standard fluoride toothpaste (Joiner et al, 2014).

For more information please visit stand M68 at The Dentistry Show or


Hornby K, Ricketts SR, Philpotts CJ, Joiner A, Schemehorn B and Willson R (2014) Enhanced enamel benefits from a novel toothpaste and dual phase gel containing calcium. J Dent 42 Suppl 1: S39-45

Joiner A, Schafer F, Naeeni MM, Gupta AK and Zero DT (2014) Remineralisation effect of a dual-phase calcium silicate/phosphate gel combined with calcium silicate/phosphate toothpaste on acid-challenged enamel in situ. J Dent 42(S1): S53-9

Sun Y, Li X, Deng Y, Sun JN, Tao D, Chen H, Hu Q, Liu R, Liu W, Feng X, Wang J, Carvell M and Joiner A (2014) Mode of action studies on the formation of enamel minerals from a novel toothpaste containing calcium silicate and sodium phosphate salts. Journal of Dentistry 42 (Suppl 1): S30-8

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