Full retraction of BDIA Media Readership Survey 2016 claim

FMC has sent out several marketing communications referring to the BDIA Dental Media Readership Survey 2016.

In particular, we referred to Dentistry magazine as being ‘the best read’ dental title.

This claim is misleading so we are retracting it.

In addition, we would like to apologise unreservedly for any confusion or inconvenience caused.

Once again, we are sorry to have made this error.

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