Get ready to Smile in Pink this June

Bridge2aid’s national fundraising day, Smile in Pink, is set to return on 2 June.

Taking place during National Smile Month, Smile in Pink encourages the UK dental community to come together to wear pink and fairy wings to raise money for a very good cause – to ensure millions in East Africa have access to safe emergency dental treatment.

This year, Bridge2aid is rounding up businesses, organisations, dental practices and supporters to join forces with thousands of others who believe that everyone has the right to be pain-free.

More than 70% of the world’s population has no access to the simple dental pain relief, leaving billions to face a daily battle in the toughest of life circumstances. There is a desperate need to tackle oral disease, infection and chronic pain in communities throughout the developing world.

The money raised during this year’s Smile in Pink day will fund emergency dental training programmes for rural health workers in the developing world, so that they can provide life-changing dental care in their communities.

‘Every year on Smile in Pink day, friends and supporters from around the world help to change and save lives – freeing millions in East Africa from the prospect of unnecessary pain and suffering caused by untreated oral disease and infections,’ said Mark Topley, Bridge2aid CEO.

He continued: ‘This event really brings the dental community together and provides fantastic support for the work the whole Bridge2aid family delivers in East Africa.’

Smile in Pink

Since 2014, Smile in Pink day has seen thousands of people in the dental community come together during National Smile Month to wear pink and fundraise for Bridge2aid’s work. The theme this year is fairy wings and fairy cakes, and the money raised will provide intensive, practical training in emergency dental skills to existing health workers in East Africa, ensuring those in the poorest communities are able to function free from unnecessary pain, and avoid the risk of preventable infections and diseases.

To register for Smile in Pink day 2017 and get your participant kit, email [email protected].

For more information, visit

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