Have you ever microwaved ice cream? Find out why some patients might!

pink ice cream cone melting on a white background

GSK, manufacturers of Sensodyne, invites you to join its webinar event ‘How can we measure the true patient impact of sensitive teeth?’ on Thursday 10 November from 6pm.

The presentation will be delivered by Professor Peter Robinson and is based on insights from the development of the ground-breaking Dentine Hypersensitivity Experience Questionnaire (DHEQ).

To register for the webinar online visit https://engage.vevent.com/rt/gskevents/index.jsp?seid=1119 now.

Dentine hypersensitivity

As many as one in three patients may be suffering from dentine hypersensitivity (DH). Research using the DHEQ amongst over 900 people highlighted the impacts that patients with the condition may experience:

• 70% consider the sensations to take the pleasure out of eating and drinking
• 59% try to avoid pain by biting food into small pieces
• 32% think that having sensitive teeth makes them feel old.

Find out more about the impacts on patients with dentine hypersensitivity by joining the webinar. Register online now to ensure a place –
visit https://engage.vevent.com/rt/gskevents/index.jsp?seid=1119.

The pooled analysis of seven clinical studies involving 905 participants aged 18-65 (mean 39.7 years) in Canada, Europe and USA before treatment. All participants who gave the ratings of five, six or seven (agree a little, agree, strongly agree) on a seven-point impact scale were considered to have the impact in question.

1. Addy M Int Dent J 2002; 52: 367-375
2. GSK data on file, RH02026.

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