Practice Plan and the Dentistry Show join forces

Practice PlanPractice Plan and the Dentistry Show are once again teaming up to bring The Business Skills Workshop Theatre back to this year’s show.

The theatre returns bigger than ever with an increased capacity and a line-up of industry heavyweight speakers – including Chris Barrow, Ashley Latter, Sheila Scott, Les Jones, Brendon Macdonald, Krishan Joshi and Pat Langley – ready to share their insightful knowledge and business advice to help your business grow.

Sarah Whittall, events and marketing coordinator at Practice Plan, asked Chris Brown, event director at the Dentistry Show, to give you an insight into what, alongside The Business Skills Workshop Theatre, you can expect from the show.

Sarah Whittall: With the show nearly upon us, how are things with you Chris?

Chris Brown: I’m great! It’s the most exciting time of the year for me as we put the final touches together for this year’s the Dentistry Show.


Sarah Whittall: What are you most looking forward to at this year’s Dentistry Show?

Chris Brown: Now that we’ve moved the show to April, it’s taking place after The International Dental Show in Cologne, which means that the Dentistry Show will be the first chance for people to see the very latest dental equipment and materials on display. Now that’s exciting!


Sarah Whittall: What do you think will be the highlight(s) of this year’s show?

Chris Brown: I’ve seen a few of the stand designs and can tell you that some exhibitors have really pulled out the stops this year – to have a hall with 400 exhibitors is amazing, but to have over half of them designing and building their own stands really makes a difference. We also have four hands-on workshops this year, featuring sessions hosted by some A-list speakers. Not forgetting the Practice Plan Business Skills Workshop Theatre, which is back again. After last year’s success and the incredible demand for seats, we’ve built the theatre even bigger so that’s definitely one not to miss.


Sarah Whittall: Finally, why is this year’s show a must-attend?

Chris Brown: The speaker line-up is just so good – and it’s still free to attend. There is so much for delegates to access at the show and there really is something for everyone in the team, from the latest innovations to free continuous professional development (CPD).

The Dentistry Show takes place on 17 and 18 April at the NEC in Birmingham. For more information on The Business Skills Workshop Theatre programme, or to book your place to see your chosen speaker in action, visit

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