What’s your biggest challenge?

Does your dental practice have a fight on its hands in the form of a new, much larger corporate rival in the area? Perhaps your profits are slipping and you sense you need to gear more aggressively towards people in your catchment area, whether it’s through on-demand hygienist services for busy professionals or high-volume, low-cost treatments for low income workers.

Is your challenge in the year ahead to launch a new practice start-up or open multiple sites? You may need help turning a run-down practice you’ve just bought into a modern clinic or, as part of an exit plan, perhaps you want to increase the value of your practice by 40% before you sell up. You might not know what you need to change, but business is slowing down and you want to know why.

Share your problem with Breathe Business by sending an email to [email protected], adding context where possible. For example, if you are looking for a new practice site, say where you are looking and what the budget is.

The prize

The winner will receive a Breathe Business immersion day of two-pronged coaching at your practice where Jonathan Fine will examine your business’ place in the wider market and articulate opportunities and threats you will encounter in the next five years. Breathe Online Marketing will commission six key performance indicator (KPI) reports – a real-time health check on your business spanning profit, daily yields, average patient value, treatment plan take-up and practice growth. Simon Hocken will work on coaxing out your personal values and professional goals in an intimate personal session.

With Breathe Business’ guidance you will create a robust, scheduled plan to overcome your stated challenge, which will incorporate your deeper values and business imperatives. Jonathan and Simon will provide follow-up support and troubleshooting in four fortnightly Skypes.

After six months, Breathe Business will commission a fresh round of KPI reports to be compared with the first set of data. The winner will be the subject of a photo-feature in Dentistry magazine with a circulation of around 22,000 – a great opportunity to publicise your revitalised practice!

Do you feel a little uncomfortable to ask for more money for, say, an electric toothbrush? There’s no need to, many patients are happy to buy oral hygiene products while at the surgery and regard this as an integral aspect of its customer service. If the practice can be a ‘one stop shop’ for purchasing oral hygiene products at the same time as the regular check-up then this will be seen as a huge advantage.

Breathe Business is launching a competition to find the biggest business challenge faced by a dental practice in the UK today. The prize? Breathe consultancy support, worth £5,000, to overcome the challenge and a photo feature in Dentistry documenting the results. Just email up to 200 words describing your biggest business challenge to [email protected] using the subject line ‘Competition’. The closing deadline is 5pm on 10 July 2014.

Dentistry editor Julian English and Breathe Business directors Jonathan Fine and Simon Hocken will select the winner based on what they agree is the most compelling business challenge.

Breathe Business is an integrated marketing support group that helps dentists in the UK and Ireland. For more information visit www.breathebusiness.co.uk.

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