Denplan’s advertisement to the masses
As part of Denplan’s continuing focus to help drive patients into your practice, it is excited to announce that during May and June it will be investing in advertising directly to the public. Denplan will be placing adverts in numerous national newspapers and consumer magazine titles encouraging patients to ask their dentist about Denplan or to find a Denplan member by visiting the Find a Dentist weblink.
In order for Denplan to develop its new nationwide consumer campaign it turned to member dentists and Denplan patients to gain ideas and create a compelling advert.
What Denplan have to offer will reach the public with its strong headline: The dental care you deserve at a price you can afford. The message in the advert informs potential patients that there is a simple way to budget for private dental care with Denplan. As a dental payment plan provider Denplan prides itself on being in tune with both its member dentists and Denplan patients.
Doing the research
Denplan have undertaken a lot of analysis of the patient base to come up with the most relevant press titles that give it the opportunity to reach the maximum number of potential Denplan patients. Starting 6 May, Denplan will be advertising in; The Times, The Daily Telegraph, Daily Mail, Daily Express, The Guardian, The Herald in Scotland and The Irish News and Belfast Telegraph in Northern Ireland. In addition, it will also be running advertising in Country Living, Good Housekeeping and Woman & Home magazines.
Denplan made sure that its advertising reflected the view of its members, both dentists and patients, and it did so by holding several research groups and interviews across the country. In these sessions Denplan shared a number of options for the campaign and used the feedback to create the final advertisement.
Saving patients’ money
Building on the idea of added value for patients, Denplan are introducing a ‘no registration fee’ promise for a limited time in conjunction with its press advertising campaign. All new joiners or reinstated patients whose applications are received between 1 May and 30 June will have the £15 registration fee waived!
Denplan's investment in this campaign will demonstrate its commitment to helping its current and prospective dentists to help grow their practice and gives dentists the opportunity to talk to patients about their oral health as well Denplan.
The Denplan advert for national newspapers and consumer magazines.