Give your front desk team the wow factor

Join leading industry consultant Emma John for an event that is guaranteed to boost your business. Emma will teach your whole practice team how to provide the highest levels of customer service and develop your front desk team so they have the skills to convert potential patients into bookings in the diary.

The ‘Give your Front Desk Team the Wow Factor’ events, run by Business of Dentistry Events, are being held in Manchester on 8 May, Birmingham on 15 May and Heathrow on 22 May, and promise to be a day full of practical tips and suggestions that will aid your practice team win new patients and keep them.

Emma John is an award-winning practice manager and industry speaker, who’s worked within dentistry for over 25 years. Emma’s focus has always been on making sure that customer service comes first and that the right people with the right skills are on the front desk. Emma explains: ‘The front desk team are the first and last impression any patient or potential patient will see and hear. They are the shop window for the service and treatment patients will receive from everyone at the practice. Patients will make a judgement on the dental care they’ll receive within the first few moments of contact and we need to ensure that this is a positive one to secure the success of the practice.’

Front desk teams are not just receptionists, but are a team of multi-skilled individuals with a huge impact on the overall success of the practice. Make sure that your team has all the skills they need to make sure patients choose your practice.

After a day with Emma John, your team will be motivated to promote excellent customer service and will understand how to gain the trust of patients ensuring they return again and again. She will also offer up tried and tested advice on how to convert new patient enquiries into appointments.

Ensure your team is making the right first impression and come along to the ‘Give your Front Desk Team the Wow Factor’ events in May. Wow potential patients and put your practice ahead of the competition.

Tickets are available from only £140 and booking couldn’t be easier, simply visit or call 01691 684135.


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