Golden opportunities

Oral-B rings in the changes this autumn with a trio of new initiatives – just for you!

In the hub of it

In this fast-paced world, an online resource is the best way to instantly find information. Many hygienists and therapists have already taken advantage of the on-line resources available on Oral-B’s website, Users can now get even more from this site as the company has launched a hub within it exclusively for hygienists and therapists.This dedicated section will cover a multitude of topics which will help with both personal development and career coaching.  Included will be tips and guidance on matters pertinent to hygienists and therapists including advice from experts in preventive practice on topics such as how to build a trusting relationship with patients.  Experts on the panel include Bal Chana, Marina Harris and Sally Simpson.

They are there to answer any questions and will help steer the website so that the very latest issues and concerns are debated. The site will cover material important to those at the forefront of preventive practice. Users will have the ability to vote for their preferred articles and enter into discourse with each other. The Hygienist Hub is a complete online platform allowing hygienists and therapists to keep up to date with the very latest matters in preventive dentistry.

To find out more, log onto


An educational odyssey

Oral-B have released the dates for their next ‘Up To Date’ scientific exchange seminars and are inviting clinical dental professionals to attend a complimentary CPD accredited evening event at one of 10 locations:

• London (Pullman St Pancras, 7 November 2013)

• Southampton (Grand Harbour Hotel, 21 November 2013)

• Birmingham (National Motorcycle Museum, 28 November 2013)

• Bristol (Marriott College Green, 13 February 2014)

• Plymouth (Duke of Cornwall, 27 February 2014)

• Warrington (Park Royal Hotel, 13 March 2014)

• Newcastle (Hilton Gateshead, 27 March 2014)

• Leeds (Queens Hotel, 1 May 2014)

• Edinburgh (Heriott Watt University, 22 May 2014)

• St Albans (Sopwell House Hotel, 5 June 2014)

This year, Iain Chapple will critically appraise the ‘brave new world’ of 21st century dentistry by discussing care pathways, risk and oral health assessment and addressing the taxing issue of ‘over-regulation’. He will start by discussing why everything must be measured, but how unless it is done in a ‘proportionate’ manner, it can waste time, money and create stasis in healthcare provision. He will discuss wellness models of care and illustrate a light-touch risk-based approach to oral health assessment that has received excellent feedback from primary care pilot practices out with the NHS (published autumn 2013 in the BDJ). He will also discuss risk factors for periodontitis, per-implantitis and periodontitis as a risk factor for systemic diseases. He will be joined by Professor Avijit Banerjee whose focus this year will be on the advances that have been made in those operative technologies used in the dental surgery that complement the minimally invasive (MI), tooth preserving approach to caries management.  He will outline the development in those technologies available to detect and diagnose caries lesions in our patients more objectively. Scientific and clinical evidence will be discussed about the use of more selective operative caries excavation techniques promoting the biological approach to conserving tooth structure and so maintaining pulp vitality in carious teeth.  The evening will be hosted by Dr Stephen Hancocks. As well as two and a half hours of verifiable hours of CPD every delegate is invited to enjoy a complimentary meal at the beginning of the evening.  Registration and buffet is from 5.45pm with the first lecture starting at 6.45pm.  The evening will finish at 9.15pm.

Spaces at these events are limited and are allocated on a first come, first served basis; so, if you would like to attend, contact Julia Fish on 07585-508550 or e-mail [email protected] or register online at These lectures are aimed at dentists, hygienists and therapists. Oral-B provides three hours of verifiable CPD for other team members via their publication ‘Team Dental Summary Review’ copies of which are available from your local representative.

Rinse with confidence

Following the introduction of Pro-Expert toothpaste, Oral-B is now launching a complementary mouthrinse, Oral-B Pro-Expert Clinic Line Rinse.  This alcohol-free rinse contains cetylpyridinium chloride (CPC) making it effective against a broad range of bacteria commonly associated with plaque and gingivitis.  Moreover, the CPC in Oral-B Pro-Expert Clinic Line Rinse has a high level of bioavailability that increases both its efficacy and its durability; Oral-B’s rinse is effective for up to 12 hours offering all day protection against plaque and gum problems. This makes it appealing to a broad range of your patients, including children (6 years+), and those with sensitivity issues. As with all Oral-B products, Pro-Expert Clinic Line Rinse has undergone rigorous clinical scrutiny. In clinical trials this rinse was found to reduce gingival inflammation by 15% and gingival bleeding by 33%. A reduction in plaque can also be observed1. The findings from clinical research were also consistent with Digital Plaque Image Analysis (DPIA).  When compared to brushing alone, it was found that using Oral-B Pro-Expert Clinic Rinse resulted in 42% less plaque re-growth and 34% more plaque removal post-brushing2. Pro-Expert Clinic Line Rinse provides you with the confidence that you’re recommending a rigorously tested, evidence-based product, and will ensure your patients brushing efforts are maximised so that oral hygiene can be maintained between appointments.


1. Mankodi et al, Am J Dent, July 2005 & Albert-Kiszely et al, J Clin Perio 34: 658-667

2. Kozak et al, Am J Dent, 2005; 18:18A-23A


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