The Private Dentistry Awards 2013

The 2013 Private Dentistry Awards will take place on Friday 1 November at the five-star Hilton on Park Lane, London. These prestigious awards recognise and reward the very best in private dentistry. Now in their 13th year, the awards celebrate all that is good in the profession.

The 2013 awards will see the introduction of three new categories that reflect increasing patient expectations of the care they receive and the practices they visit.

This year’s judging panel will be chaired by David Houston along with an esteemed panel of experts.

Visit to see the 2012 photo gallery and video.


How to enter

Entering the Private Dentistry Awards couldn’t be easier! Simply decide which categories you want to enter and read the full submission details before submitting your entry. You may enter as many categories as you like for only £60+VAT per category. Please submit 500-1000 words on a CD or USB (or via online file sharing services, such as Dropbox) for each category, together with as much or as little supporting evidence as you would like to send. Please note that printed material will not be accepted and entries cannot be returned.

To ensure your practice is judged as accurately as possible, please ensure you provide as much supporting evidence as possible (photographs, video footage, practice marketing materials, testimonials), so that the judges see a true reflection of the high standards your practice or laboratory offers.

Judges or editorial staff will not enter into correspondence regarding competition entries. If you would like to pre-register your entry please call Leanna on 01923 851 735 or email your details to [email protected] 


The Categories

Best Treatment of Nervous Patients NEW

Do you provide special or dedicated treatment for nervous or phobic patients? Are your initiatives unique and ground breaking? Tell us how you excel in delivering care to this patient group.

Best Child Dental Health Initiative NEW

Children are the future and ensuring easy access to quality oral care is a vital tool in ensuring the dental health of the nation. Do you have an innovative, exciting and unique scheme for ensuring that your young patients look forward to attending your practice and receive outstanding service, designed to meet their specific needs?


Do you have a key dental care professional (DCP) without whom your practice would crumble? Explain why they are a crucial member of your practice. You may send as much supporting material as you like, including testimonials from within the practice as well as from your patients.

Most Attractive Practice

We all know beauty is more than skin-deep, but demonstrate to us that your practice is a stunning example of outstanding design from photographic and/or video evidence. We seek stunning architectural and interior design icons to inspire us with their style excellence and quality of finish.

Best Endodontic/ Orthodontic/Implant/ Periodontic Practice

The increasing level of patient expectation and advanced care options means that specialist practices are more prevalent than ever. Tell us why your specialist endodontic/ orthodontic/implant/periodontal practice has loyal referrers who support you due to your services, treatments and customer service. Do you provide educational opportunities for your referrers? Demonstrate your high clinical standard and ethical practice with supporting testimonials. Please show us your clinical facilities and marketing materials.

Best Dental Team – less than 20 employees/more than 20 employees

A good team is the sum of many and varied parts. Tell us how your team interacts and complements each other to be an outstanding group, dedicated to your patients and working to further the development of the practice. Do you have the perfect blend of individuals who represent the ideal definition of teamwork?

Best Patient Care

Tell us how you ensure that your patients receive the ultimate in dental care. Do you have particular methods to make everyone visiting your practice feel extra special? Do you go the extra mile when it comes to providing fi ve-star customer service? Provide us with patient testimonials to support your entry.

Best New Practice

Have you created a stunning new practice that has made signifi cant business progress and has grown as a consequence of your labours? Have you combined design, facilities, equipment and working protocols in a short space of time to create a practice to be admired and envied? Your practice must have opened after 1 January 2012.

Best Facial Aesthetics Practice

This discipline is fast becoming an integral part of many dental practices. Have you incorporated such treatments into your existing practice or have you set up a dedicated stand-alone facility? We seek evidence of high clinical standards with good treatment outcomes. Have you pioneered innovative marketing for the service or prospered through obtaining numerous referrals from a cleverly sourced referral base? Please provide testimonials in support of your entry.

Best Dental Laboratory

Are you a laboratory that produces superb work to impress your clients and delight their patients? Do you have creativity and flair in abundance – not just in artistry but in business as well? Does your laboratory inspire your technicians, encourage their career development and provide opportunities for advancement? Do your business skills match your technical talents? Provide us with evidence in these areas to support your entry.

Best Community or Charity Project

Have you been involved in a charity project at home or abroad that has helped your fellow man? Are you focused on more than profit margins? Show us the difference your actions or projects have made to the health and welfare of a community. We seek evidence of tangible benefits from your efforts.

Best Employer

Is your boss an outstanding leader who cares for their team and recognises the needs of the individual while leading by example? Tell us why it is a pleasure to work for your employer and how they inspire your team with their managerial style.

Best Marketing

In these difficult times effective marketing can mean the difference between success and failure. Provide us with examples of your innovative, modern multimedia advertising campaigns that reach your target patients using intelligent and cost-effective marketing vehicles.

Practice of the Year – North/South

Is your practice the outstanding example of overall excellence in your region? Tell us how you combine the best of clinical care, team development, customer service, patient care and business acumen in outstanding facilities to create the ideal practice. Practices located in or north of Birmingham should enter the ‘north’ category, while practices south of Birmingham should enter the 'south'. 

Become a Dentistry Online member

Become a member
Add to calendar