Keep them loyal
Like all businesses, dental practices must keep their clients informed of new services and special offers on a regular basis.
It costs less to keep an existing patient than it does to generate a new one. Effective communication will keep the dentist ahead of their competitors and help to increase revenue.
Key marketing tools to consider include patient newsletters, ezines and direct mailings. Practitioners can use these tools to educate patients on the services they offer as well as any other key topics eg special offers, new treatments, staff news etc.
Greeting cards should also be considered as an effective tool. As well as delighting patients, personal thank you cards following treatments or referrals will keep the dentist in the forefront of their patient’s mind.
Designer Dental offers a full marketing service for dental practices of all sizes. Combine staff training with marketing for a winning combination for success.