Your website is losing you money and you don’t even know it

'There are about 120 points that are in our "website success formula" using data and learnings from studying thousands of websites. At my agency Digimax we don’t only want to deliver on the initial wow impact of the website to our clients, we want these websites to become long-term wow patient-generating machines. I will discuss the top five during my lecture. With 20 years of experience in the dental marketing field, I will also be able to share some of the mistakes dentists might make that cause people to leave their websites too quickly.'

Delegates attending the session can expect to leave with a better understanding of how to increase leads without increasing marketing spend and what changes they should consider for their own website. Shaz will also explore how some practices can lose in excess of £100k every month by not implementing simple things into their business homepage.

Learning outcomes

Awareness that spending money on marketing is often not the answer to more leads

You could be losing in excess of £100k per month and how to spot this
What changes you may need to make on your site (with your own website designer)
How to step into the shoes of your website visitors
The ‘I have a good website’ lie – understanding that a site you think is great, isn’t always the case.

Speaker: Shaz Memon

Shaz Memon is an award-winning dental marketing expert. Founder of Digimax Dental, the world’s highest rated dental marketing agency, Shaz has worked in the industry for more than two decades. Designer, marketer and business leader, he worked across a wide variety of sectors, gaining experience with leading names, including the BBC, before finding his preferred niche in dentistry marketing. Voted as Top 14^th Most Influential in UK Dentistry Top 50 2020 and 2021. He has published two business volumes – Instagram for Dentists and Instagram for Business. Shaz is also founder of the charity Wells on Wheels and training company Clinics.

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This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council. FMC certifies this activity for one hour of enhanced CPD in the subject of Your website is losing you money and you don’t even know it.

This CPD meets the criteria for the GDC’s development outcome B.