November 2022
On demand: Understand the social media algorithm – and how to leverage it for maximum growth
Speaker(s): Hazel Woodward
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Webinar Details
The Speaker
CPD Certificate

Understand the social media algorithm – and how to leverage it for maximum growth

In this webinar we will discuss the different algorithmic signals which tell the social media platform who to show your content to and how often.

Understanding how the algorithms actually work is the fastest way to increase your brand awareness on social media.

All participants will leave with an understanding of the different factors the main social media platforms use, determine which content to serve to its users and how to use this information for maximum organic reach.

Learning outcomes

  • Understand the ranking factors for Instagram including the explore page, reels, stories and the newsfeed
  • Understand how to 'influence' the algorithm for maximum benefit, including the importance of engagement.

Speaker: Hazel Woodward

Lift was founded by award-winning, data-driven ‘social media queen’ Hazel Woodward in November 2020. Operating UK-wide and internationally out of Manchester, the Lift Dental division specialises in organic social media marketing for dentists and dental practices, and has managed over 200 social media accounts since its inception. A former science teacher, Hazel’s corporate background in the dental sector saw her win a ‘Best Social Media Campaign’ accolade, as well as offering training to her counterparts in Europe and East Asia. Hazel’s industry experience is complemented by her biochemistry degree and master’s in digital marketing. Having rapidly grown her workforce to 14 team members in only 18 months, Hazel now intends to expand Lift into North America and the UAE, as well as to offer full-service social media management/training in other sectors. In 2022, mum-of-two Hazel co-founded the inaugural Female Business Festival and its associated Female Business Network Awards.
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This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council.

FMC certifies this activity for one hour of enhanced CPD in the subject of Understand the social media algorithm – and how to leverage it for maximum growth.

This CPD meets the criteria for the GDC’s development outcome B.

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