March 2021
On Demand: What patients want
Speaker(s): Dr. Rhona Eskander
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Webinar Details
The Speaker
CPD Certificate

What patients want

Dr Rhona Eskander has proved how she is totally au fait with social media and using it for patient interaction. She knows exactly how to converse with potential patients, excite them, and convert them to take up Invisalign treatment.

Learning outcomes

  • Understand millennials and how they consume information
  • What is Smileview and how to utilise it
  • How to use the Itero system to increase patient uptake
  • How creating patient-centric experiences can help make you stand out
  • How social media has been utilised to grow Rhona's patient base and fuel Invisalign growth
  • How to create an authentic brand
  • How to deal with direct to consumer competition.

Speaker: Rhona Eskander

Dentist Dr Rhona Eskander graduated from Leeds University in 2010 and completed her vocational training in a practice in Kent. During this year she won the prize for the ‘Best Case Presentation’ – a complex restorative case which involved several disciplines in dentistry. She was awarded Best Young dentist in 2016/2017 at the prestigious The Dentistry Awards. She has subsequently been shortlisted for several awards. These include wins at the 2017 and 2018 Aesthetic Dentistry Awards. Dr Eskander has been trained by one of the UK’s leading cosmetic dentists at the Smile Academy. She completed courses at the Eastman Institute and is a member of the British Endodontic Society, the British Dental Association and the Faculty of the Royal College of Surgeons. She recently travelled to Peru. Here she provided dental treatments and increased oral health awareness for patients in need.
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This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council.
And FMC certifies this activity for 1 hour of enhanced CPD in the subject of social media.
This CPD meets the criteria for the GDC’s development outcome C.

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