How to hold a successful Invisalign promotion day (IPD)

Dr Kunal Patel only had 10 days to organise his first ever Invisalign promotion day (IPD). The fact it was scheduled a couple of weeks before Christmas during the COVID crisis could have made it more challenging to attract potential patients. As it turned out, the open day was attended by an astounding 60 potential patients. Who all proceeded to sign up for Invisalign treatments at the event. Dr Kunal had never held an Invisalign promotion day before. But he attributes its success to good planning, a lot of preparation and admin, and a fantastic team.

Learning outcomes

Here Kunal provides an insight into how they achieved such a successful event. He will also share his top tips to help other practices emulate his success include and advise his peers how to stimulate demand.

Speaker: Kunal Patel

Dr Kunal Patel, Principal Owner, Dental Surgeon MUDR PRAGUE 2010 Dr Kunal Patel is the owner of Surrey’s rapidly expanding Love Teeth Dental practice, national Wedding Smiles brand and pioneer of the Mini Smile Makeover technique. As well as being an opinion leader for prominent dental brands, Kunal is a prolific speaker and trainer on subjects ranging from clear aligner orthodontics with the Invisalign and iTero systems to business building and marketing. He is also a regular contributor to dental publications, and has appeared on national television, radio and papers. He is the face of Dentists on the National NHS 111 campaign.

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