Released
17
April 2025
Webinar
Conversion success: NHS to 3,000 plan patients in 30 days
Speaker(s): Simon Reynolds, Dan Nulty, Deborah Goodwin
1CPD
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Webinar Details
The Speakers
CPD Certificate

Conversion success: NHS to 3,000 plan patients in 30 days

Whether you're considering an NHS to private conversion or are simply curious to learn more about what it entails, this webinar offers practical insights, valuable advice and a firsthand account of a hugely successful conversion.

Dr Deborah Goodwin, principal dentist, achieved a remarkable full-practice conversion from NHS to private dentistry, securing 3,000 plan patients within just 30 days. With 16 years of practice ownership following 14 years as an associate at the same practice, Deborah's strategic approach, combined with the expert support of Patient Plan Direct, resulted in an exceptionally successful transition.

Deborah will share her motivations for leaving NHS dentistry, the steps involved in implementing the conversion, and how Patient Plan Direct’s tailored guidance was instrumental at every stage.

Hosted by Simon Reynolds, managing director of Patient Plan Direct, and Dan Nulty, business development manager who worked closely with Deborah throughout the process, this webinar will explore the entire conversion journey from start to finish.

Learning outcomes

  • How the plan provider determines the replacement of NHS income with private dentistry income
  • What is essential for achieving team buy-in and engagement during the transition
  • How the practice effectively communicates the shift from NHS to private practice to NHS patients
  • What the benefits of private dentistry for the practice are.

Speaker: Simon Reynolds

Simon Reynolds is the managing director of Patient Plan Direct, providing low-cost and effective dental plan administration. What sets them apart is that admin fees are often two to three times less than other major plan providers, ensuring that practice owners retain more of their plan income.

Speaker: Dan Nulty

Dan Nulty worked for Natwest Bank for 16 years in various roles, including Business Advisor, Private Banking Manager, and, latterly, as a Healthcare Manager. He went on to work for dental supplies and equipment provider, Dental Directory, as an Equipment Consultant before joining Patient Plan Direct in 2020 as a Business Development Manager.

Speaker: Deborah Goodwin

After qualifying, she specialised in oral surgery, working in Dundee, Newcastle and, for three years, as a registrar in Inverness. She then transitioned to general dentistry, working as an associate dentist in Inverness before joining her current practice, where she served as an associate for 14 years.

In 2008, Deborah took ownership of the practice, bringing her patient-centred approach and expertise in prevention and sedation techniques for anxious patients to the forefront of her care.

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This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council. FMC certifies this activity for one hour of enhanced CPD in the subject of Conversion success: NHS to 3,000 plan patients in 30 days.

This CPD meets the criteria for the GDC’s development outcome B.

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