Dr Deborah Goodwin, principal dentist, achieved a remarkable full-practice conversion from NHS to private dentistry, securing 3,000 plan patients within just 30 days. With 16 years of practice ownership following 14 years as an associate at the same practice, Deborah's strategic approach, combined with the expert support of Patient Plan Direct, resulted in an exceptionally successful transition.
Deborah will share her motivations for leaving NHS dentistry, the steps involved in implementing the conversion, and how Patient Plan Direct’s tailored guidance was instrumental at every stage.
Hosted by Simon Reynolds, managing director of Patient Plan Direct, and Dan Nulty, business development manager who worked closely with Deborah throughout the process, this webinar will explore the entire conversion journey from start to finish.
Dan Nulty worked for Natwest Bank for 16 years in various roles, including Business Advisor, Private Banking Manager, and, latterly, as a Healthcare Manager. He went on to work for dental supplies and equipment provider, Dental Directory, as an Equipment Consultant before joining Patient Plan Direct in 2020 as a Business Development Manager.
After qualifying, she specialised in oral surgery, working in Dundee, Newcastle and, for three years, as a registrar in Inverness. She then transitioned to general dentistry, working as an associate dentist in Inverness before joining her current practice, where she served as an associate for 14 years.
In 2008, Deborah took ownership of the practice, bringing her patient-centred approach and expertise in prevention and sedation techniques for anxious patients to the forefront of her care.
This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council. FMC certifies this activity for one hour of enhanced CPD in the subject of Conversion success: NHS to 3,000 plan patients in 30 days.
This CPD meets the criteria for the GDC’s development outcome B.