Thursday
07
August
Webinar
Branding, marketing and PR to grow your GBT practice
From
Dentistry Webinar - Live
07 August 7:00pm London
Branding, marketing and PR to grow your GBT practice
Branding, marketing and PR to grow your GBT practice
This webinar will educate guided biofilm therapy (GBT) clinicians on how to effectively position and grow their personal brand and clinic.
Anna Middleton will share real-world strategies on patient engagement through branding, marketing and PR. She will also increase awareness of the GBT Summit 2025.
Learning objectives
- Understand the connection between personal purpose and professional brand
- Learn the six pillars of branding and how to apply them
- Be able to define a unique selling proposition and patient messaging
- Gain insight into multi-channel marketing to attract and retain patients
- Know how to implement PR strategies to build reputation and trust
- Feel motivated to join and engage with the GBT Summit 2025.
Speaker: Anna Middleton
Anna is a dedicated and passionate award-winning dental hygienist. She started ‘London Hygienist’ with the mission to change the way oral health care is delivered to patients. Anna studied at the Eastman Dental Hospital after working as a dental nurse and graduated in 2015 from the Faculty of Royal College of Surgeons. Since qualifying, Anna has attracted an ever-growing and loyal customer base from the public, press and celebrities alike. This – along with her superior and unrivalled dental service in the heart of London – means Anna is regarded as one of the most popular and sought-after hygienists in London and a rising star within the industry. Anna is a key opinion leader for Philips and Orascoptic, a global Guided Biofilm Therapy (GBT) ambassador for EMS Dental, and an ambassador for the British Society of Hygienists and Therapists. Anna also lectures and writes regularly for both industry and consumer press.
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This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council. FMC certifies this activity for one hour of enhanced CPD in the subject of Branding, marketing and PR to grow your GBT practice.
This CPD meets the criteria for the GDC’s development outcome B.
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