May 2021
On demand: An evening with the BACD
Speaker(s): Dr. Simon Chard, Dr. Paul Abrahams, Dr. Carol Somerville Roberts, Dr. Chris McConnell, Dr. Sam Jethwa
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Webinar Details
The Speakers
CPD Certificate

The British Academy of Cosmetic Dentistry (BACD) is pleased to bring and deliver a series of talks from key dental experts.


Paul Abrahams – The Cosmetic Dentist…….what does it mean?

We all want to do “cosmetic dentistry”……..what does it mean ?
  • Understanding the educational pathway to being a cosmetic dentist in general practice.

Simon Chard – Designing The Patient Journey For 2021

Innovation is the key to long-term success. Largely driven by technology, the world around us is changing and thus we must develop with the times to provide a modern, comfortable and shareable experience for our patients to protect our businesses for the future. In this webinar Dr Simon discusses the seven steps of the 2021 patient journey, specifically how to leverage concepts such as social media, virtual consultations, digital examinations, smile design/AR and video to modernise and systemise your patient flow allowing you to focus on the dentistry.

Learning outcomes:

  • Understand the benefits of social media on your business
  • Learn how to leverage virtual consultations as a entry point for new patients
  • Understand the value of the fully digital examination and using Smile design/AR to engage the patient
  • Learn the value of video testimonials for magnified word of mouth and social proof.

Carol Somerville Roberts – Building a successful private squat practice

Carol will be talking about her experience of opening a private squat during a recession in a small town with 5 other practices already well established. In this short presentation she will share with you what worked, what didn't work and is still working. She will also talk about how the patient journey is key to the success of Evolve Dentistry.

Learning outcomes:

  • Why location is THE most important consideration
  • Building a strong brand
  • Being well resourced - who/what
  • Developing your patient journey.

Sam Jethwa – Porcelain Veneers: The Power of Provisionals

An understanding of an overview of cosmetic dentistry.

Chris McConnell – The 4 Key Steps to Composite Success

There is more to successful composites than just making them look pretty. In this webinar we quickly update four essential steps that are often missed in composite dentistry - Etching, Bonding, Composites and Lights.  There have been many changes in these areas which are little known, and by understanding the pitfalls will make your composites more successful and get you better outcomes easier and quicker.

Learning outcomes:

  • Essential knowledge on etching.
  • Understand common bonding mistakes and how to avoid these
  • Know what material changes have been made to your composites
  • Learn how to save money in efficient curing.

Speaker: Simon Chard

Dr Simon Chard is an award-winning cosmetic dentist, international lecturer and British Academy of Cosmetic Dentistry board director. Based just outside of London, he co-owns Rothley Lodge Dental with his wife Dr Meghan Chard, where he practices minimally invasive restorative dentistry utilising cutting edge technology and techniques. He is also a co-founder of Pärla Toothpaste Tabs, an eco-friendly and plastic free toothpaste brand that is disrupting the toothpaste market. Dr Simon was voted the 2015 Best Young Dentist UK at the prestigious Dentistry Awards and in 2020 was selected the 4th most influential dentist in UK dentistry as voted by the profession in Dentistry Magazine. He is a key opinion leader for digital dentistry and lectures internationally on digital workflows in cosmetic, orthodontic and implant dentistry. As a prominent cosmetic dentist in the industry Dr Simon has also been featured on Sky and channel 5 News, as well as in British GQ, The Times and Men’s Health.

Speaker: Paul Abrahams

Dr Paul Abrahams is the principal dentist at SmileMore and has worked in North London for 21 years providing general and cosmetic dental care. Dr Paul Abrahams heads up the SmileMore Dental Care team. He qualified at Guys Dental Hospital in 1989, and has undertaken extensive post graduate studies in cosmetic and aesthetic dentistry since. “We strive to exceed your expectations and provide you with exceptional dental care.” He is committed to on-going training in all areas of dentistry to ensure he is a leader in all dental fields, particularly cosmetics. He is a board member of the British Academy of Cosmetic Dentistry (BACD) being responsible for organising its national conference. Dr Abrahams has a personable approach, always giving clear explanations to his patients. This combined with his extensive experience, helps him deliver the best possible dental care and long term oral health, across a wide-range of treatments for everyone. He takes great pride in providing dental care for all the family in a friendly and caring environment.

Speaker: Carol Somerville Roberts

Carol Somerville Roberts graduated from Bristol Dental School in 1996, from there she did her VT in Shepton Mallet and then spent the next 3 years in hospital dentistry carrying out oral surgery. She then continued her career in a fully NHS practice as an associate but moved on after 9 months to a private practice. She spent the next 8 years there as an associate before opening Evolve Dentistry, a private squat dental practice, in January 2009 in Portishead just outside Bristol. Evolve has grown from a team of 4 to a team of 16 in the past 12 years. As well as developing her dental skills with a passion for lifelong learning, Carol completed a PGCert in Non-surgical Facial Aesthetic at Salford University in 2020. She joined the BACD in 2007 and was elected to the Board of Directors in 2019.

Speaker: Chris McConnell

Dr Chris McConnell is a private dentist based in Cornwall with a special in advanced dental treatments including implants, sedation, cosmetic and digital dentistry. He has two practices, a General Practice, and a bespoke designed clinic that focuses on the digital workflow in cosmetic and implant dentistry. Chris is President Elect of the British Academy of Cosmetic Dentistry and is a Key Opinion Leader with a number of International companies, as well as founder of the REAL Dentist course which teaches Dentists how to maximise efficiencies in practice.  Chris has an enthusiasm for straight talking dental education, cutting through a lot of the fakery that is out there and regularly lectures on dental efficiencies and advanced implant and cosmetic solutions using digital dentistry to improve your results, income generation and patient outcomes.

Speaker: Sam Jethwa

Sam is an award-winning dentist and has special interests in restoring patients smiles using Smile Design, Dental Implants, Invisible Braces, and more. Sam lectures on the topic of smile makeovers and is Director of Technology and a Committee Chair at The British Academy of Cosmetic Dentistry. Sam has been nominated as a finalist for two years running, for Best Young Dentist UK.

He invests heavily in his own Postgraduate training. He has been trained in Digital Smile Design (DSD) and Emotional Dentistry by world-class cosmetic dentists, so can design your perfect smile using latest 3D technology and translate this to reality to show you how you could look before you decide to go ahead with treatment.

He has completed his fellowship examinations and is a member of the Royal College of Surgeons, and is a qualified clinical teacher after completing a Postgraduate Diploma in Clinical Education from the Royal College of Surgeons and Physicians of Glasgow and is an active lecturer and advisor for students looking to pursue dental careers.

He is on the Board of the British Academy of Cosmetic Dentistry (BACD) and a full member of the American Academy of Cosmetic Dentistry (AACD) and sits on the Education Committee and Chair the Young Membership Committee at the BACD. His involvement in the BACD allows him to remain at the forefront of minimally invasive cosmetic dentistry. Dr Jethwa has completed a dental implant qualification at The Cambridge Academy of Implantology.

Sam takes pleasure in providing a detailed patient experience and with their complete involvement his every step of the way.

His recent publication includes that on cosmetic dentistry and success in function.

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