AI‑SEO explained: what dentists actually need to do in 2026

SEO isn’t dead – it’s grown up.

Patients now discover dental practices through artificial intelligence (AI) summaries, conversational search, maps, and traditional Google results – often without ever clicking a website.

In this session, David Nelkin cuts through the noise around AI‑SEO, generative engine optimisation (GEO) and new acronyms to explain what’s really changing, what isn’t, and how dental practices can stay visible, trusted and chosen in 2026 and beyond.

You’ll leave with a clear, practical framework built on proven SEO fundamentals – adapted for a world where being included in the answer matters just as much as ranking on the page.

The webinar will:

Explain how AI is expanding – not replacing – search
Demystify SEO, GEO, AEO, and what actually matters
Show how dental practices can stay visible in AI‑driven discovery
Provide a practical, future‑proof optimisation framework.

Learning outcomes

Understand how AI search differs from traditional SEO
Recognise which fundamentals still underpin visibility
Optimise content for conversational, intent‑driven queries
Strengthen trust and entity signals across platforms
Measure success beyond last‑click traffic.

Speaker: David Nelkin

David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.

With over 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing. Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives.

David is passionate about simplifying the path to growth for dental practices.

Please login to receive a certificate

This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council. FMC certifies this activity for one hour of enhanced CPD in the subject of AI‑SEO explained: what dentists actually need to do in 2026.

This CPD meets the criteria for the GDC’s development outcome B.

Data notice: This Webinar is hosted by Dentistry.co.uk (Finlayson Media Communications Ltd) on behalf of Xcelerator Digital who is the Data Controller for your registration and attendee data. We act as Data Processor and will share your registration and attendance details with them for webinar administration and follow-up. See our Webinar Terms & Conditions for more details.