dental marketing
Latest Stories
Smash hit
Chris Barrow explains how to ensure your marketing hits the right notes and isn’t a one hit wonder Regardless of…
Private Practice
Price match
Ashley Latter looks at why some patients base their entire decision-making process on cost alone If discussing fees with patients…
Private Practice
Time to be a winner
Some orthodontic practices are better at marketing than others, but, Malcolm Counihan asks, how hard is it to join the…
Orthodontics
Hook, line, and sinker
Reel in a good reputation for your practice by making the most out of local media, says Gemma Barker Dentistry…
Private Practice
It’s time to grow…
Nigel Jones explores the possibilities for maximising practice profits in the future It’s been a difficult few years in which,…
Orthodontics
How important is the price tag?
Ashley Latter considers the factors that play a role in a patient’s decision to buy a product or service Two…
Private Practice
A new perspective
Technology doesn’t have to be intimidating – here, Toks Oyegunle zooms in on how to implement technological systems into your…
Private Practice
3 steps to a successful orthodontic business plan
TIO founder Grant Duncan present three key steps to establishing a business plan for your orthodontic practice The world of…
Orthodontics
Fuel for thought
Chris Barrow looks at ways to pump up your marketing campaign to drive your practice forwards While marketing is a…
Private Practice
Website dos and don’ts
Zoe Davitt of Blue Horizons Marketing recommends taking a good long look at your website to make sure it’s doing…
Orthodontics
Making a connection
Direct your patients to your practice with a colourful marketing plan, says Chris Barrow The idea of ‘marketing’ is often…
Private Practice
10 steps… for your next website redesign
Malcolm Counihan explains what to consider when refreshing and rejuvenating your website There are many good reasons to refresh your…
Orthodontics
Soaring high
Matthew Lloyd looks at how teeth whitening can increase business, intrigue your patients and send your profits sky-high A dental…
Dentistry
Six effective steps for marketing your practice
Want your practice to stand out from the crowd? Shivani Patel gives us a clinician’s perspective on ways to market…
Orthodontics
Light at the end of the funnel
FooCo’s Malcolm Counihan introduces the concept of a sales funnel and suggests strategies for getting the maximum out of your…
Orthodontics
Island hopping
No dental practice is an island. Chris Barrow explains how a group coaching programme can be the lifeline that stops…
Private Practice