Content, email and social media marketing
Latest Stories
Painless techniques: the promise of comfortable dentistry
Charl du Toit explains why he lets the technology do the talking when it comes to meeting patient expectations for…
Dentistry
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Using social media to positively influence oral health
When Anna Peterson first started posting on social media, she didn’t want to be in front of the camera at all. Here, she shares the important…
Dentistry
Dental marketing: achieving corporate results on a squat budget
Niki Keyhani explains how small dental practices can optimise their marketing to effectively attract new patients without overstretching their budget.…
Business
Why more leads won’t grow your dental practice
Stop wasting money on dental marketing that doesn’t convert, says David Nelkin. Here’s a question that should make every practice…
Business
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Lessons in Instagram: why a dental social media presence is essential
Slaine Ker explains why a social media presence is no longer optional for dental professionals and how to use it…
Business
‘Evolve or die’ – how I used setbacks to succeed in dentistry
Marketing expert Derek Uittenbroek reveals how adapting to change can allow setbacks to shape your journey and drive your business…
Business
Local dental marketing: here’s why your practice isn’t being discovered
There are plenty of patients searching for a dentist, but they may be unable to find your practice – David…
Business
The digital marketing effect in dentistry
SmileVision shares its tips for getting the best results from device responsive digital marketing in your practice. Increasing your practice…
Marketing
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Physical marketing builds trust with community for Treeline Dental Care
Treeline Dental Care shares the details of its approach to physical marketing – from posters and adverts to community engagement.…
Marketing
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Investment strategies and digital presence for dental marketing success
Manrina Rhode provides a helpful guide to strategic marketing investment for attracting patients and growing your practice. In her latest…
Business
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The challenge of self-promotion
Shaz Memon reveals why the dental profession may benefit from rethinking its approach to self-promotion Many people find self-promotion uncomfortable,…
Dentistry
Do female patients prioritise aesthetics over oral health?
Zoe Buontempo explores the impact of social media on female patients’ decision making and whether dental professionals have a responsibility…
Dentistry
How to maximise social media as a dental lab
Eleanor Pittard offers her top tips for building a brand online and making the most of social media as a…
Business
Is zero ROI marketing madness?
‘Marketing isn’t always about instant gratification’: Shaz Memon discusses why initiatives with no immediate ROI can still bring long-term value.…
Dentistry
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Why you don’t need a huge social media following in dentistry
‘Stop dancing and utilise what you already have’: Ellena Jackson explains why posting yourself dancing and thousands of followers are…
Business
What exactly can we say on social media?
Neel Kothari explores the potential consequences of online posts and questions whether the GDC’s approach to social media regulation is…
Columnists
How to organise a successful open day
Sophie Noble shares her tips for holding an open day to attract new patients and stand out in a competitive…
Business
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