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In the army
It is one of the most well-known advertising slogans in recent years. Yes, the armed forces’ plea to ‘Be the…
Dentistry
Colgate Oral Health Month
September is Colgate Oral Health Month, with the overall theme for 2007 being ‘Fighting together for better oral health’. Now…
Dentistry
Your marketing solutions
Q. I have just bought a new Cerec machine to save on lab costs. How can I use it to…
Dentistry
The final-year meat market
For many the Easter period is a time to contemplate new beginnings and new life, and that is certainly true…
Dentistry
Don’t keep us a secret
Most dental practices would like new patients to walk through the doors with little financial outlay on marketing, advertising and…
Dentistry
Where has the goodwill gone?
Some practice owners may remember that back in January 2006 they owned an asset called ‘goodwill’ valued at 40 to…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
Creating biologic obturation
There is a significant difference between getting a white line to the end of the root on a radiograph versus…
Dentistry
Threshold of profit
It is vital to have access to up-to-date financial data, know your practice’s cost structure and the basics of business…
Dentistry
High five
A great smile is now in great demand, thanks in part to media advertising by large companies and the proliferation…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
Power of the press
Advertising and PR are still relatively new concepts to most UK dentists, yet interest in them is booming. That is…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
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