Ernie Wright

Ernie Wright

Author at Dentistry Online

Ernie Wright is lead coach for business processes and people management at Breathe Business, a consultancy group that helps dental practices in the UK and Ireland.
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Eight ways to build a sales culture

Ernie Wright shares eight simple things you can do to improve selling opportunities at your practice. One of the key skills we help our clients acquire is the ability to communicate well and confidently to patients, by training them to clearly present all the pathology in a patient’s mouth, prioritise treatment needs and offer the … Continued

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Winning first year as a principal

Ernie Wright announces the winner of the Breathe competition, and how Breathe Business has helped since. Last autumn we asked Dentistry readers facing a tough business challenge to write it down and send it in, and in return we’d give our favourite contender dental consultancy worth £5,000. The winner came in the form of Sevenoaks … Continued

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‘There are no ugly women, only lazy ones’

Ernie Wright says it was terribly un-politically correct when she said it, but business magnate Helena Rubinstein’s famous quip ‘there are no ugly women, only lazy ones’ has become true in Britain. Since her death 50-years-ago, and against all the odds, we’ve become a nation of Hollywood smile narcissists, who are increasingly willing to spend … Continued

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How to show you care

Recently, Breathe Business mystery shopped 10 private practices to see how the reception teams handled a telephone enquiry from a new patient with nagging toothache – and, crucially, if they displayed empathy. Listening to the calls, particularly if you put yourself in the new patient’s shoes, was cringe worthy; only one expressed concern and sympathy … Continued

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