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Dan Durie, CEO of attention marketing specialists Smilevision, shares some tips on how to make the most of waiting room TV advertising. A TV in your waiting room is an excellent way to promote the full range of treatments and services you can offer to patients. It’s a great way to communicate when they are…
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Patients don’t want to pick up leaflets or press touch screens. Dan Durie, CEO of Smilevision, explains how going digital can help practices solve the problem – without increasing staff workload or cost. Do not touch! Not so long ago if a patient wanted more information about a treatment, such as teeth whitening, or you…
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Dan Durie explains how PPE is impacting communication and explores other methods practices can use to speak to patients. The pandemic has clearly changed the way the dental industry is having to operate. Whether that is for better or worse is a different conversation. There is no debate though, the changes have been seismic. With…
