Alan Clarke, Author at Dentistry.co.uk
Alan Clarke

Alan Clarke

Author at Dentistry Online

Owner, Paste Dental

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Inside Hollywood dentist to the stars Jon Marashi’s smile studio

Alan Clarke speaks to Jon Marashi, known as the ‘Tom Ford of cosmetic dentistry’, with celebrity patients including Joaquin Phoenix, Cher and P!nk. Los Angeles-based cosmetic dentist Jon Marashi is widely recognised for his work at the intersection of high-end aesthetic dentistry, personal branding and global education.  Often described as the ‘Tom Ford of cosmetic dentistry’, Jon has built a reputation for natural-looking smile design that…

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Six strategic AI trends for 2025

With more free time and boosts to your profits, Alan Clarke shares how AI can be your ultimate partner in success. The future is here, and it’s not some distant sci-fi fantasy – it’s your next profit-boosting, time-saving, practice-transforming reality. As we edge into 2025, AI is primed to revolutionise the dental industry. At Paste,…

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Creating a tech-savvy dental team

Power up your practice: Alan Clarke explores strategies to effectively train your dental team in embracing and harnessing innovative solutions. In today’s digital age, integrating cutting-edge technologies into dental practice has become essential to remain competitive, provide the best possible care and disrupt the market in your area.  But how do you transform your team into…

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Using AI to engage gen Z in dental health

Alan Clarke explains how AI and a tech-driven approach can be used to engage millennials and gen Z in dental health. Have you tried the Apple Vision Pro? In February this year I made a strategic beeline from the US Midwinter Dental Meeting in Chicago to the Apple store to have a personal demo on…

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The legal aspects of implementing AI technology in dentistry 

Exploring accountability and legal issues, Alan Clarke asks some hard questions around the use of AI in dentistry. Since starting this column, I have been truly blown away by the speed of the artificial intelligence (AI) dental game. It really feels like during the last two months AI is everywhere. From dental radiographs with Pearl…

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Why your current patient treatment plans will be dead by 2025

Alan Clarke discusses AI’s role in personalised cosmetic dentistry. My ultimate goal in cosmetic dentistry is to create the most beautiful, most natural result, specific for my patient. Never an out-of-the-box solution, but one individually crafted, knowing their vision and having really dived deep into their mind and wish list for their ideal smile. Patient…

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Future proofing your practice with Gen Z

Alan Clarke explains how aligning your ethos with sustainability values can help you draw in and retain patients from Gen Z. With the rise of Gen Z – a generation deeply invested in ethical consumerism and environmental responsibility – it is essential that dental practices demonstrate a commitment to our community and to sustainability to…

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How AI can revolutionise the patient experience

Alan Clarke explores how integrating artificial intelligence (AI) into your practice can transform the patient journey. In the ever-evolving world of dentistry, AI has emerged as a game-changing force, elevating patient experiences to unprecedented heights. I really want to deep-dive on this positive catalyst by looking at how our professional role is going to be…

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Crafting a modern dental practice 

From design to technology and patient experience, Alan Clarke shares his strategies and insights for building a modern dental practice in 2024 and beyond. So much change has occurred since I launched Paste Dental almost three years ago, and it is definitely a different industry to that which I entered as a clinic owner. As…

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