Switch to Colgate Sensitive with Pro-Argin technology

Colgate Sensitive with Pro-Argin technology is clinically proven to provide instant,* and long-lasting pain relief.†

Dentine hypersensitivity (DHS) is a chronic problem, affecting up to 57% of patients (Davari et al, 2013; Dam et al, 2022; Berg et al, 2021). Many patients do not report DHS at the dentist’s office and their sensitivity burden remains unresolved (Colgate-Palmolive, 2009).

Do you always recognise those at risk?

The impact of sensitivity goes beyond just pain, patients often adopt coping strategies that can lead to daily limitations or lifestyle adaptations (Mason et al, 2019; Bekes et al, 2009; Gillam, 2021). This may include eating on just one side of the mouth, changing eating habits, oral hygiene limitations and could even have a detrimental impact on social interactions, which may seriously impact a patient’s quality of life (Bekes et al, 2009; Gillam, 2021). However, 56% of patients are not satisfied with their current sensitivity toothpaste (Ipsos, 2019).

Recommend Colgate Sensitive Repair & Prevent + Multi Protection with Pro-Argin technology

Pro-Argin is the most clinically proven desensitising occluding technology**. The technology seals open tubules and builds a strong calcium-rich layer (Liu et all, 2022). New Colgate Sensitive Repair & Prevent + Multi Protection Zinc compounds help strengthen gums and prevent gum recession (Lai et al, 2015).^#

Are you ready for the cold truth? It works

Take the #ColgateColdTruthChallenge to see for yourself!

Switch off sensitivity with Colgate Sensitive. To find out more, click here.

References

1. Nathoo S, et al. J Clin Dent. 2009;20(4):123-30.
2. Docimo R, et al. J Clin Dent. 2009;20(1):17-22.
3. Davari AR, et al. Dent Shiraz Univ Med Sci. 2013;14(3):136-45.
4. Dam VV, et al. Open Dent J. 2022;16:e187421062201130.
5. Berg C, et al. J Funct Biomater. 2021;12:27.
6. Data on file. Market research through Zapera, Colgate-Palmolive, 2009.
7. Adult oral health survey 2023. Office for Health Improvement and Disparities, published 2025.
8. Mason S, et al. BMC Oral Health. 2019;19:226.
9. Bekes K, et al. J Oral Rehabil. 2009;36(1):45-51.
10. Gillam DG. Clin Oral Sci Dent. 2021;4:1.
11. Ipsos, Patient Experience Program elmex SENSITIVE PROFESSIONAL REPAIR & PREVENT, 175 respondents, Germany, 2019
12. Liu Y, et al. J Dent Res. 2022;101(Spec Iss B):80.
13. Lai HY, et al. J Clin Periodontol. 2015;42:S17.

*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.

†With continued use twice per day. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth.

**based on the amount of relevant clinical studies in meta-analysis 2023 of toothpaste occluding technologies only (Pollard et al. J of Dent. 130 (2023) 10443: 1-13)

# After four weeks of continued use.

This article is sponsored by Colgate.