Imagen Medina highlights the main skills that treatment coordinators to put patients at ease and drive treatment uptake, plus how they can strengthen them.
In modern dentistry, clinical excellence alone no longer secures patient confidence or commitment. Patients today are informed, selective, and deeply influenced by how they feel throughout their care journey. While clinicians diagnose and recommend treatment, it is the experience surrounding those conversations that determines whether a patient chooses to proceed.
Treatment coordinators play a pivotal role in this process. Effective coordination is not about persuasion; it is about creating clarity, trust and guidance. Patients are far more likely to accept treatment when they feel heard, understood and supported. The most successful coordinators develop a set of core skills that balance preparation, emotional intelligence, communication, and patient-centred strategy.
Communication is more than exchanging information here: it is about speaking the patient’s language and aligning with their decision-making style.
Preparation and patient awareness
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