Success in a healthcare setting relies on effective communication – Gareth Edwards and Zak Kara explain how they use language to facilitate productive patient interactions.
Outdated and impersonal language can hinder patient conversions, leading patients to feel under-informed or too anxious to proceed, resulting in lost potential leads.
Communication often takes a backseat to clinical expertise. However, Zak Kara and Gareth Edwards, co-founders of Smile Stories, an award-winning private practice in Bournemouth, are placing language front and centre in their business. They’ve flipped the script to create a more ‘human’ experience in the dental chair, enhancing conversions so that both patients and the practice’s bottom line benefit.
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