A personalised TV channel supported with device responsive digital communication tools – what benefits does it bring to you and your patients?
Your practice relies on modern computer systems: your treatments are increasingly high-tech and you text customers to remind them of appointments. Digital marketing and education and best advice to your patients is also a huge time saving and effective communication tool.
A new digital service is effortlessly accelerating the uptake of private treatments by 50% or more and helping fulfil CQC requirements.
A survey of dental practices reveals that most have acknowledged the modern penchant for screen-based entertainment. With our seemingly endless appetite for taking our tablets, Kindles, smart phones and other devices everywhere with us, many dentists have at least provided a TV screen for patients to watch while they wait for their appointment.
However, broadcasting ordinary daytime TV or the wrong content is merely obstructing your way to a service which will not only improve your patients’ experience but will also, on average, boost your practice profits without anyone having to say a word.
What’s it all about?
It’s so simple; the SmileVision set top box will transform screens into your very own bespoke TV channel. But the real secret of its success lies in the content mix that is played out.
The content comprises of an expert mix of automatically updated, high-quality programmes that run at times you choose (typically when your practice is open). The make-up of the content mix has been extensively researched over six years to reach the optimum in capturing and holding patients’ attention whilst delivering key messaging.
Fully personalised to your practice, you choose the relevant content and promotions as often as you like with just the touch of a button. The channel is automatically updated with relevant news and sport ensuring your patients will always see something new every time they visit.
Although the automatically updated product promotions tend have a strong educational value, some dentists also opt to select additional educational materials to increase awareness of oral health, helping them fulfil their CQC requirements.
Ultimately, for a low monthly subscription, SmileVision is a personalised channel that attracts and holds patients’ attention, promotes knowledge and credibility and, most importantly, encourages patient call to action.
Included in the SmileVision service is the ability to follow up or create new enquiries with device responsive content replacing the need for antiquated print (such as leaflets). The digital leaflets can be sent via email or other channels such as WhatsApp and integrated into your practice management software. This service is also designed to help deliver pre and post appointment information for your patients. Helping to keep telephone lines free and patient informed.
Measurable effects
Independent research over years has involved thousands of patient visits to hundreds of practices and in every location and demographic. The results are remarkably consistent.
On average, 90% of patients choose to watch the screens. (It is important to note here that, by comparison, less than 8% engage with leaflets or posters.) They enjoy the experience, feel more informed and about half indicate an intended change in behaviour. The professional and constantly updated channel alleviates patients’ nervousness and prevents boredom or frustration while waiting.
Increases in the uptake of cosmetic treatments are equally impressive. A new SmileVision customer has just given feedback that 95% of their implant bookings now come solely from the SmileVision service and that their resulting lead times for implant treatments has extended from two weeks to two months in just eight weeks of having the service! This success was solely based on the first two months of using the unique marketing channel.
For a very modest monthly subscription you will receive a customisable TV channel that and digital marketing tools updated remotely by a team of experts. You can change your videos and personalise it with promotions at any time, allowing you to test and compare the effects on patient engagement. This is the most satisfying part – because this new marketing tool needs very little action from you, but it is most certainly acted upon by your patients.
Please give us a call 0207 99 33 888.
Book a free remote 15 to 20-minute demo to see how it works.
This article is sponsored by SmileVision.
