Sensodyne explores a trending subject: how can you help patients care for sensitive teeth before, during and after whitening?
A perfect white smile is something that most people would love to have and patients are becoming ever more willing to spend their money to achieve it. Professional whitening is an increasingly popular service that patients are eager to make use of. In fact, the UK is only behind the USA in the number of people interested in tooth whitening (Aesthetic Medicine, 2021), either in-clinic or at home, and it is one of the fastest growing professional aesthetic dental procedures in the UK (Oral Health Foundation, 2017).
However, this increase in demand is not without its risks. One study in the USA has shown that over half of whitening patients have experienced mildly, moderately or severely sensitive teeth after using a whitening product at home (Jorgensen and Carroll, 2002).
Despite knowing this, patients are still willing to use at-home products or to undergo in-clinic whitening procedures, prioritising whiter teeth while accepting sensitive teeth as the price of a whiter smile (Haleon, 2021).
Some of the bleaching agents used in professional whitening can cause alterations to the surface of dental enamel, such as depressions, surface porosity, and surface irregularities (Krishnakumar et al, 2022). This can leave patients more susceptible to sensitive teeth (Jorgensen and Carroll, 2002). In addition, some whitening products are abrasive (Ghajari et al, 2021), increasing tooth wear which can lead to sensitive teeth (Bartlett, 2005).
Sensodyne Clinical White
Sensodyne Clinical White is a new range of toothpastes from Haleon, designed to help patients care for sensitive teeth before, during, and after professional whitening, when used for at least two weeks before the whitening procedure.
It has a low-abrasive whitening technology which is enamel-friendly (Haleon, 2023), helping to protect sensitive teeth (Bartlett, 2005). It’s also gentle on teeth, whitening sensitive teeth without peroxide (Krishnakumar et al, 2022).
With a formula that includes 1% alumina, 5% STP and 2% high cleaning silica, not only does it help remove stains, Sensodyne Clinical White is also designed to protect teeth from future stains. This includes helping to prevent surface stains such as those left by tea, coffee and nicotine, providing patients with longer lasting whitening for their teeth (Milleman, 2017; Haleon, 2011).†
Backed up by five separate clinical studies on its whitening effects, Sensodyne Clinical White has been proven to whiten teeth by two shades after eight weeks of twice-daily brushing (Haleon, 2012). Sensodyne Clinical White helps remove tooth staining even in hard-to-reach areas, while polishing crystals work to lift and remove surface stains (Haleon, 2012; Haleon, 2023; Young et al, 2015).
Tooth whitening, both in-clinic and at-home, is an increasingly popular option for patients looking for a brighter smile. Sensodyne Clinical White helps provide whiter teeth† and helps your patients to care for sensitive teeth before, during and after professional whitening.*
*Start using at least 2 weeks before the whitening procedure.
†Versus a regular toothpaste with twice daily brushing.
For more information, please visit www.sensodyne.com.
This article is sponsored by Haleon.
References
- Aesthetic Medicine (2021) Brits are second most-interested in teeth whitening. Available at: https://aestheticmed.co.uk/site/featuresdetails/brits-second-most-interested-in-teeth-whitening. Accessed April 2024.
- Oral Health Foundation (2017) Single adults leading growth in UK’s illegal tooth whitening industry, study finds. Available at: https://www.dentalhealth.org/news/single-adults-leading-growth-in-uks-illegal-tooth-whitening-industry-study-finds. Accessed April 2024.
- Jorgensen MG, & Carroll WB (2002) Journal of the American Dental Association 133(8) 1094-1095.
- Haleon Data on File; Ipsos report OH Foundational Research in USA/Spain/Japan; 1420 adults; 2021.
- Haleon Data on File; Ipsos report “Sensodyne. US Whitening Fast Facts”; 2021.
- Krishnakumar K, Tandale A, Mehta V, et al. (2022). Cureus 14(4): e24028.
- Ghajari MF, et al. (2021) Dent Res J (Isfahan).19;18:51.
- Bartlett D. (2005) International Dental Journal;55:277-284
- Haleon Data on File; QD-RPT-10002000, 2023
- Haleon Data on File; RDA Study 22-448, 2023.
- Milleman KR, et al. (2017) The Journal of Clinical Dentistry;28(2)1-8
- Haleon Data on File. T6030883; 2011.
- Haleon Data on File. Study T6030865; 2012
- Haleon Data on File. Study 300024;2023
- Young S, Parkinson C, Hall C, et al. (2015) The Journal of Clinical Dentistry;26(4):96-103.
