The British Society of Periodontology and Implant Dentistry (BSP) has recently announced a sponsor partnership with oral care brand, Philips.
Philips, with its clinically proven range of sonic toothbrushes and powered interproximal flossing device, has a natural BSP. So much so, the company has become the latest partner sponsor of the society. Philips aims to help the BSP achieve more of its strategic objectives (to promote public and professional awareness of periodontology and implant dentistry) and to achieve its vision of ‘periodontal health for a better life’.
Paula Dunn of the BSP commented: ‘As a charity, we rely on funding from organisations like Philips to enable us to succeed in our aim to advance all aspects of periodontology and implant dentistry, and promote the importance of gum health to dental/medical professionals, undergraduate students, patients and the public.
‘We wish to extend our sincere thanks to Philips for becoming a partner sponsor and providing the society with funding to support many of our planned activities this year. Their help and support will enable us to achieve more of our strategic aims and objectives to benefit and support our members, the wider dental profession, patients and the public.’
The periodontal care continuum
Periodontists have recommended the Philips Sonicare brush to patients for over 30 years. It has a legacy of 119 independent researchers, affiliated with 25 universities, producing 60 published manuscripts and abstracts evaluating and attesting to Sonicare’s superior performance.
Its range of sonic toothbrushes has been clinically proven not only to reduce overall plaque and interproximal plaque, but also to reduce gingival inflammation and probing depth in the course of regular use over six months.
A recent six-month clinical study demonstrated that the Philips Sonicare was clinically proven to improve gingival health better than a manual toothbrush in patients with stage I/II periodontitis, post non-surgical treatment (when both used in combination with treatment and management by a dental professional).
Likewise, the company’s new Power Flosser creates four wide streams of water with its unique X-shaped nozzle to remove up to 99.9% of plaque in treated areas (in an in vitro study).
The Quad Stream covers nine times more surface area and requires less technique than an oral irrigator with a single stream nozzle, for a faster, more effective and more comfortable clean versus manual floss (in clean mode).
Emilee Walby for Philips adds: ‘Philips shares a common vision with the BSP to help its members find ways to help tackle the incipient and intransigent periodontal disease. We have had long-standing working relationships with a number of its faculty members, so extending our support to the society once more is a natural step for us.
‘We look forward to attending its events, meeting as many of the society members as possible, and connecting in other ways through the BSP.’
For more evidence about the efficacy of Sonicare and the Power Flosser, please visit Philips’ website.
