Clear Dentistry is no stranger to winning awards, but it still feels as surprising and exciting as the first time. Here, we catch up with the winner of Patient Care South East.
How does it feel to have won a Private Dentistry Award?
It’s always a great feeling to win an award. We had our whole team with us, and I think it’s great for morale. It also reinforces to the team that we are good at what we do.
How did it feel when your name was announced?
We were quite shocked, to be fair. We were fortunate to win the award back in 2019, so you automatically think it’s unlikely that you will win again.
We all felt very proud because we strive to provide the best patient care and truly believe that we do, so to see the judges agree was just fantastic.
What do you think have been the main benefits of entering the awards?
Without a doubt, it’s the clarification to the team and our patients that we are doing things properly. We are all familiar with patients questioning why we may say something different from previous clinicians they have seen, and the awards act as another differentiator for us.
Have you entered before?
Yes, we entered in 2017 and 2019 and are delighted to say we were winners in those years as well.
What do you think the Private Dentistry Awards are doing for standards within the profession?
It’s a good thing that there is a process where you can put yourself out there and see if independent, respected clinicians agree with what you think you are achieving.
The awards will be a ‘Marmite topic’ for many, but winning aside, being shortlisted is an accomplishment in itself and the awards ceremony is a superb night out for the team.
What advice would you give people who are thinking of entering the awards?
Personally, we try to keep the word count of our entries to a minimum. I think utilising video and imagery is a much more engaging way of demonstrating what we do rather than pages of text.
What’s your favourite product of the last 12 months and why?
It has to be the 3shape Trios. The thought of analogue workflows now just seems so slow and unpleasant for the patient.
Will you be entering the awards again?
Absolutely!
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