Searches for ‘tweakments’ up by 50% in the UK

Searches for 'tweakments' up by 50% in the UKIn a brand new report, the aesthetic trends of the UK are revealed – with the last year marking a 50% increase in searches for ‘tweakments’.

The report – Beautified Britain Index: The Skin Report – was put together by Dr Yusra Al-Mukhtar, a dental surgeon and facial aesthetic practitioner, with clinics in Harley Street, London and Liverpool.

After analysing Google searches, news stories and consumer surveys, Dr Yusra believes findings could mark an area of growth for dental practices.

Top tweakments

For example, some findings include:

  • 50% increase in the search for ‘tweakments’
  • 50% increase in the search for ‘aesthetic treatments’
  • 309% increase in searches for ‘skin care’
  • 89% increase in searches for ‘best skin care’

‘According to Beautified Britain Index: The Skin Report, Botox is one of the top ranked tweakments of 2021, with over 27k Google searches performed monthly by consumers,’ said Dr Yusra.

‘It is no surprise to me that more dentists are adding Botox and injectables to their list of treatments. As clinicians, we are well trained in the head and neck area. We understand aesthetic appearance intimately, specifically the focal point of the face – the smile and its surrounding area.

‘Some of the most skilled injectors I have ever come across are dentists. The nature of their work means that they are always working in tiny spaces, always dealing in millimeters and navigating technically complex treatments. They are are focused on mimicking and recreating natural anatomy in the reconstructive work they do.

‘Therefore, by their very nature, dentists possess the manual dexterity to work artistically and produce optimal results for their patients.’

Increasing value

The report also unveiled some of the hottest trends of the last year:

  • Tweakments time
  • Zoom Boom
  • Resting stress face
  • Desperately seeking glow
  • The end of Instagram face
  • No make-up selfies
  • Hybrid treatment models
  • Tech as the new skincare frontier
  • Skinimalism
  • Skin-psyche connection.

Current predictions suggest that the UK non-surgical market will be worth around £3 billion by 2024.

You can read the full report here.

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