How I did it – Reena Wadia on setting up her own referral periodontics practice

RW PerioSpecialist periodontist, Reena Wadia, tells us how she created RW Perio referral periodontics practice.

The practice

RW Perio

75 Harley Street, London W1G 8QL

Telephone: 020 7112 9036

Website: [email protected]


The ethos

RW Perio is a specialist private practice dedicated to the treatment of periodontal diseases in a comfortable and caring environment. Our aim is to assist every patient to achieve and maintain optimal gum health.

The history

RW Perio was established in 2017 as a specialist periodontal referral clinic. Our first home was on Wimpole Street, London, where we ran the clinic two days a week with just three team members. A year later we relocated down the road to Lister House. Since then, the team has steadily grown to become a team of 14, operating six days a week. After three years, we were ready to establish our dream clinic on Harley Street.

The practice

The new RW Perio clinic is located in a Grade-II listed building in the prestigious location of Harley Street in London. The Howard de Walden building was refurbished shortly before the build and provides stunning period details from the ornate staircase to the leaded windows.

The build


The build was carried out by specialist dental fit out company, Apollo Interiors, who we chose because of their expertise in clinic interiors. We all worked closely together as a team to ensure the end result was just as we had envisaged. The build had an eight-week timeline.

We completed the project on time, despite challenges from COVID-19 and the delay of materials due to Brexit. Apollo Interiors’ implementation of strict COVID-19 rules on site enabled the build team to stay safe while working hard to achieve the deadline.

Our new clinic consists of a reception area, two treatment rooms, a decon room, staff room and a seminar room for all Perio School activities.


Thanks to Apollo’s expert management, the project ran to schedule despite its challenges. The fact that it’s a listed building meant every aspect of the design required listed building consent. We ensured that we installed every cable and pipe without compromising the fabric of the building. You needed to provide photographic and video evidence to Westminster Council for final sign off, which we achieved in December 2020.

When it came to the internal infrastructure, we’re fortunate that Nil, our Operations Director, is an AV expert and was able to take a lead in the decision-making. We’re the proud owners of state-of-the-art electrical and mechanical systems which enable us to control pretty much everything at the touch of button – from doors and blinds, to screens and even individual light bulbs – all from a tablet or phone.



Amit Patel of Confident Healthcare designed and fitted our dental equipment installation. Both dental chairs have chair-mounted X-rays and the new seminar room features compressed air outlets for an interactive learning experience – a fantastic benefit for our students.

All rooms feature comfort cooling and heating via air conditioning units and both treatment rooms have been fitted with new ventilation systems, making them completely COVID-19-compliant.

Every room in our practice is completely bespoke and we planned every inch of the storage and cabinetry ourselves. The whole project has been very much a labour of love.

Decon room

The marketing

Dental professionals largely refer our patients, but we do also see direct patients. Our key focus is word-of-mouth. We want to ensure every single referrer and patient has an excellent experience with us. Social media is integral to our marketing strategy, particularly Instagram, where we have managed to build a considerable following.

We post a variety of content regularly to keep people engaged. It’s been great to take our followers on the journey with us, from initial planning stages of the build to completion of our new clinic, via photos and videos.

The result

I’m over the moon with the results and so grateful for everyone’s support. It’s been an amazing achievement for all involved. When reflecting back, I can say that this was most certainly the biggest project I’ve ever done in my life – and I’m so excited to see the RW Perio brand grow.

Companies and equipment involved in the project

Design & build company

Apollo Interiors


Concept Design

KBA Architects


Dental equipment

Confident Healthcare

Email: [email protected]

Practice management system

Software of Excellence


Website developer



This article first appeared in Private Dentistry magazine. You can read the latest issue here. 

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