Clinical Skills Day – how to build a stronger and more crisis-resistant practice

Nigel Jones, Les Jones and Matt Hadman clinical skills dayThe inaugural Clinical Skills Day on Friday 12 June is your opportunity to watch Les Jones, Nigel Jones and Matt Hadman discuss building a stronger and more resistant practice.

COVID-19 has had a significant impact on practices’ finances that could not have been predicted just six months ago.

However, practices with a well-populated plan membership have generally fared well. The vast majority of plan patients remain loyal to their practice. They continue to pay their monthly fee.

During a webinar for Dentistry’s Clinical Skills Day on Friday 12 June, Practice Plan’s Les Jones, creative director; Nigel Jones, sales and marketing director; and Matt Hadman, regional support manager, will discuss:

  • The evidence for this
  • The key principles for building a successful plan in your practice
  • How to communicate with your patients to help grow your plan.

More about Les Jones

Les Jones is the creative director at Practice Plan. He has over 30 years’ experience of working within the creative and dental sectors. He covers the fields of design, branding, marketing and strategic consultancy.

Les is also an accomplished writer and speaker. He has spoken at dental events across the UK and written extensively for FMC publications.

More about Nigel Jones

Nigel Jones is sales and marketing director at Practice Plan. He has supported the development of successful private practices throughout the majority of his 30-year career.

More about Matt Hadman

Matt Hadman is a regional support manager at Practice Plan. He has worked in healthcare for 10 years, including three-and-a-half years in dentistry.

Matt has become a trusted adviser to those practices he supports. He helps them to grow a profitable and sustainable patient membership plan and practice.

Clinical Skills Day

The very first online Clinical Skills Day is on Friday 12 June and is completely free to attend.

Aimed at the whole team, the Clinical Skills Day will focus on latest techniques, increasing revenue and also maximising clinical care. Leading speakers from around the profession will lecture throughout the day on their various topics.

To register to attend for free and view Les Jones’, Nigel Jones’ and Matt Hadman’s webinar, simply visit

For more information about Practice Plan, visit

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