Align Technology hosts second annual European Growth Summit

The industry’s largest clear aligner clinical education event came together with leading Invisalign trained dentists from around Europe.

Align Technology’s 2019 European Growth Summit followed its inaugural Growth Summit last year in Copenhagen.

The event reflected on Align’s commitment to sharing forward- thinking knowledge, as well as arming practitioners with best market practice and networking sessions that may help them move forward with their practice.

The progressive programme covered many in-demand topics, from best market practices to inspirational leadership skills, from the successful adoption of new technologies to the power of digital storytelling, speakers will explore emerging trends, with a focus on elevating patient experience and moving a practice forward.

There was also the chance for attendees to get up close and personal with the latest innovations, such as SmileView tool and iTero 5D Element scanner, as well as hearing from speakers on how iTero scanner and the Invisalign system are key to the development of any forward-thinking dental business.

Programmed to change

Following two presentations on Align’s continuous product and technology innovation, day one kicked off with an incisive look at ‘science fiction in healthcare’.

Medical futurist Bertalan Mesko dedicated his presentation to highlighting new technologies and the way delegates can evolve to incorporate the necessary change in their delivery of dentistry to optimise care.

Ken Hughes, a leading shopping and consumer behaviouralist, investigated the concept of modern-day consumerism and how digital influences are shaping patient expectations and values.

In the sessions that followed, practitioners Elaine Halley, Michaela Sehnert, Edouard Negre and Giuseppe Marano offered guidance on the practical tools and techniques to help delegates maximise the benefits of the digital workflow using Align Technology’s iTero technology.

A round table discussion opened the afternoon session, providing an opportunity to interact with Invisalign providers Raman Aulakh and Chris Orr.

Dr Hannu Vesaden finished day one with a comprehensive overview of minimally invasive intervention for maximum results.

The second day began with Dr Christian Coachman, who observed the new era of Digital Smile Design – discussing the recently announced collaboration between Align Technology and the Digital Smile Design protocols.

Wrapping up this year’s Growth Summit, entertainer Ruby Wax explained how technology can aid mindfulness. She shared her experience of the practice in her address on a ‘sane new world’.

For more details about Align Technology’s 2019 European Growth Summit, and how to sign up to participate please visit:

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