The power hour: Autograph Whitening offers shorter wear times
A carbamide peroxide product which works in an hour? You read correctly. DB Orthodontics, the makers of Autograph Aligners, presents Autograph Whitening – its newest luxury brand – created with the time-conscious patient in mind.
Amongst the baffling array of tooth-whitening products available on the market, which all promise great results, DB Orthodontics presents a simple and effective option. A carbamide peroxide tooth-whitening gel that only needs to be worn for an hour, and not a hydrogen peroxide product in sight.
Don’t get us wrong, we know that many clinicians do use hydrogen peroxide. However, the motivation for using hydrogen peroxide usually is based on the convenience of a short wear time, and since our carbamide peroxide only needs to be worn for an hour, there is no need to offer HP. Incidentally, carbamide peroxide was also the most asked for during our market research – another reason why we decided upon carbamide peroxide.
Since 2014, Autograph aligners have been providing effective aligner treatment for UK patients, in luxury packaging, whilst clinicians have benefitted from consistent results, fast turnaround times and customer service with a personal touch. Autograph whitening is the perfect complement to aligner treatment and will give clinicians the opportunity to provide a full aesthetic treatment, beautifully branded in all the same design. The fantastic added bonus is the formula, which offers patients the convenience of wearing the gel for only one hour daily for 10 days, yet still achieving fantastic results.
What is available?
Patients can choose from a choice of 10% or 16% carbamide peroxide in four 3ml syringe patient packs, and two 3ml syringe top up packs – in beautiful packaging. Alongside this, a stylish gift bag and sturdy carry case are also provided. DB Orthodontics’ in-house lab, Studio 8, offers quality whitening trays, and with this in mind, clinicians are encouraged to take up the whitening combination deal. The combination deal is particularly attractive as it offers savings regardless of the number of kits bought at one time; it consists of one patient pack, an upper and one lower tray at a greatly discounted price.
For the marketing conscious, Autograph caters for everything from waiting room to web. Get creative with the crisp white gift box, stylish gift bag, posters, leaflets and a variety of large and small stands to create an attractive display. In addition, free digital marketing content is available for each practice.
Our launch of whitening has been a long time coming. Marketing director, Christian Burdess, says of the launch: ‘Over the past few years we have been asked by our customers when we would offer whitening in addition to aligners, and now, on the back of the success of Autograph Aligners, this is the perfect time for us.’
Get in touch
Whilst many carbamide peroxide brands may recommend up to eight hours wear, Autograph Whitening gives results within the first one hour of treatment even for 10% carbamide peroxide. This means Autograph patients benefit from the gentle formula of carbamide, whilst enjoying a short wear time.
Offer the full aesthetic experience and, just like the strapline ‘let your smile shine through’ suggests, create the smile your patients always dreamed of. Contact the DB Sales team for more information; call 01535 656 999, email [email protected] or visit www.dbortho.com.