UK survey says 43% of respondents want whitening, veneers or straighter teeth

The US used to be the home of aesthetic treatments, but it seems demand in the UK is set to outstrip the US, according to a survey by the doctor booking website, RealSelf. 

A survey of more than 1,000 UK residents aged over 18 years of age showed that 76% of people in the UK wanted to change something about their face or body compared with 80% in the US, but here, more people are considering taking action.

The survey showed 40% of Brits are considering a surgical or non-surgical cosmetic treatment in the next 12 months, while 37% of Americans are thinking of booking in.

Driving demand are the millennials with 62% of 18-34 year olds thinking about having a non-surgical treatment within the next 12 months compared to 28% of the 35+ age group.

Most desired improvement

The most desired improvement, according to the poll conducted by Harris Poll for RealSelf, was not Botox and fillers but cosmetic dentistry.

Some 43% of UK respondents wanted to improve their teeth with whitening, veneers or Invisalign, in comparison with the recognised home of the pearly whites, the US, where just 36% were interested in procedures for teeth.

This may in part show the UK is catching up with the US.

What’s driving the trend? 

In both countries 43% of respondents to the online poll said their motivation was to improve their self-esteem and confidence:



Improve self-esteem/confidence



To look as good as I feel



Combat ageing



To look younger




Important events such as a milestone birthday or wedding were also cited as prime reasons for wanting procedures, along with divorce, starting a new job or a new relationship.

To view the complete report please visit


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