Dentalez welcomes new distributor in the UK

As part of its strategic plan and ongoing evolution, Dentalez Integrated Solutions announces changes that will continue the transformation of the company.

Effective 1 November, 2017, Dentalez is partnering with Dental Hygienics and Decontamination (DHD), on sales of its Stardental, RAMVAC and Dentalez Equipment brands to all current dental distributors in the UK.

Heather Trombley, president and COO of Dentalez, said: ‘We have a real opportunity to build our business in the UK and believe Dental Hygienics is the best partner to fulfill that goal.’

Trombley continued: ‘Given its sales support capabilities and broad service network, we believe they can best help us reach our goal of becoming a vibrant, integral and trusted partner in oral and overall health in the UK.’

Ms Trombley added: ‘DHD is in place to support our expansion in the UK, not to increase competition, and to bring additional resources to bear in helping us focus on key segments of the market.’

Significant opportunities

Adrian Buckingham, managing director of DHD, commented: ‘We look forward to supporting Dentalez in the UK.

‘There is a significant opportunity to expand the Dentalez family of brands.

‘Dentalez products and innovation, coupled with our focus on meeting market needs gives, us an advantage.

‘Together we will exceed market expectations.

‘We are committed to servicing all current UK customers with the same level of discounts and support they receive today.’

UK based

Dentalez will continue to have an operation in the UK and will warehouse parts in country to support all current needs.

Dentalez will be relocating its distribution centre to Braintree, Essex.

Ms Trombley added: ‘The evolution of Dentalez continues.

‘Like any good company, we evaluate our business and market opportunities with an eye on growth.

‘We are committed to our customers and work hard every day to create a more customer-focused company, a company that customers seek out and trust.

‘We are focused on our vision and this announcement brings us another step closer to realising it.’

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