Non-surgical rhinoplasty named fastest growing cosmetic trend

New research has revealed an increase in enquiries for non-surgical aesthetic treatments by UK consumers.

In particular, the data, compiled by, showed a 29% increase in enquiries for non-surgical rhinoplasty procedures in 2016 over the previous year.

Moreover, the research revealed a 5% downturn in enquiries for cosmetic surgery procedures, confirming research published by the British Association of Aesthetic Plastic Surgeons (BAAPS) in February showing a fall in demand for cosmetic surgery.

Increasing interest

‘What we’re seeing on the site is an increase in demand for less invasive, non-surgical treatments that can help patients get the aesthetic change they’re looking for, without the cost or recovery time required of cosmetic surgery’, commented Phillip Boyle, head of consumer matters for Whatclinic.

‘Interest in surgical procedures is still very much there, but there are now more options for patients, especially for those who want to make minor improvements and subtle changes.

‘With more options comes more choice and it’s important that patients read reviews, compare prices, and research medical experts in order to make the best, most informed decision for their treatment needs.’

Fast-growing trend

Enquiries for non-surgical rhinoplasty on increased by 29% in 2016, making it the fastest growing cosmetic trend of the last year, particularly among those aged 18-24.

Surgical rhinoplasty has an average price  of £3,583, which is over 10 times the price of non-surgical rhinoplasty, typically priced at £339.

Additionally, dermal fillers ranked first in the list of non-surgical treatment enquiries on the site in 2016.

Dermal fillers are another fast growing non-surgical trend, with traffic up 16% in the past year.

Traffic remained high for lip augmentation and spider vein treatment, despite a decrease compared to the previous 12 months.

Demand was lower, however, for all of the top five surgical cosmetic procedures listed on – breast implants, blepharoplasty, liposuction, rhinoplasty, and abdominoplasty.

Find out more about implementing non-surgical rhinoplasty into your aesthetic practice in the April 2017 issue of Aesthetic Dentistry Today. Visit to subscribe.

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