Oral-B launches Dental Hygiene Heroes campaign

DHH LogoOral-B has launched its ‘Dental Hygiene Heroes’ campaign to recognise and elevate the role played by hygienists in oral health education.

Over the years, Oral-B has listened to the hygiene community and has always been aware of the critical role played by hygienists and therapists in improving the nation’s oral health.

When concerns were raised over patients’ ability to brush correctly with a power toothbrush, the company created ‘Test Drive’, an initiative that has been accredited by the BSDHT, which gives hygienists the chance to try a toothbrush on their patient, and ensure they’ve mastered the correct technique, before it’s purchased.

These are just some examples demonstrating commitment to the campaign, but there will be more support over the coming year.  Look out for the ‘Dental Hygiene Heroes’ logo to see how Oral-B is helping to raise hygienists’ profile and support them in their day-to-day work.

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