Activa Bioactive steals the show with great results
Pulpdent is a research, product development and manufacturing company located near Boston, USA.
Pulpdent attributed much of the 2014 increase to the impact of its Activa Bioactive product, released last February at the Chicago Midwinter Meeting, which has increased awareness and fuelled growth in the full Pulpdent product range.
Activa Bioactive products combine the bioactive ionic resin, a patented rubberised-resin molecule and reactive ionomer glass to mimic the physical and chemical properties of natural teeth.
They are the first bioactive dental products with the best attributes of composites and glass ionomers but without any of the disadvantages of those materials.
They are strong, durable and highly aesthetic, and they release and recharge calcium, phosphate and more fluoride than glass ionomers.
They are ‘smart’ materials that respond to the pH cycles in the mouth and provide long-term prevention benefits.
Marcy Buckler, national sales manager, commented: ‘Activa Bioactive products have established Pulpdent as the leader in research and product development for bioactive materials, and this has elevated the entire Pulpdent range to a new level of recognition and success.’
In addition to Pulpdent’s north American team, guests at the Boston-based event included Pulpdent’s distribution partners in the United Kingdom, France, eastern Europe and New Zealand.
Dr Sherwin Shinn, recipient of both the Jefferson Award for outstanding achievement in public service and the ADA 2013 Humanitarian Award, delivered the keynote address.
Larry Clark, director of marketing and clinical affairs, and Connie Kugel, RDH, professional relations and marketing manager, conducted educational programmes and hands-on workshops.
Karen Comisi, CDA, discussed communication with patients about the benefits of bioactive materials, as well as the increased office production and profitability generated by using Activa Bioactive materials.
Pulpdent products are available in the UK through Prestige Dental.