The Dental Wellness Trust has teamed up with Henry Schein Dental, CTS Dental Supplies and Whitewash Laboratories to launch Good Deed.
Dental practices will be able to buy Good Deed toothbrushes, and for every one sold to their patients, a brush will be given to a child somewhere who does not have one.
This philanthropic new initiative will allow every dental practice in the UK to effortlessly help raise enough funds to give three million toothbrushes to children over the course of the next year.
The Good Deed toothbrush can be purchased from CTS Dental Supplies and Henry Schein. Information about the work of the charity can be found on www.dentalwellnesstrust.org.