New year, new name

The BDTA has now officially become the British Dental Industry Association (BDIA), reflecting the increasing diversity of its membership and its ongoing commitment to actively driving quality standards throughout the industry.

The BDIA represents more than 80% of the UK dental industry, making it the principal voice for manufacturers and suppliers of dental products and technologies. The association also represents suppliers of a wide range of services to the dental industry, such as banking, insurance, software, publishing and accountancy. Since 1923, it has played a crucial role within the industry as a not-for-profit organisation, using its funds solely for the purpose of developing dentistry for the benefit of its members, the profession and the public.

The decision to change the name to the British Dental Industry Association is part of a wider business plan that will ensure the association is well positioned to meet the future business needs of its members and where appropriate, the industry as a whole.

BDIA executive director, Tony Reed comments: ‘The new name conveys the inclusiveness of the association and its relevance in a sector that is experiencing accelerated change.

‘Our members collaborate to address the challenges faced, such as new technology, regulation, government policy and globalisation. The association will continue to build upon the main services our members have identified as being of most value, namely: shaping the future of the wider industry through continued collaboration with relevant bodies; statistics and information to provide greater insight; exhibitions; training and opportunities for networking and partnerships.

‘The new name has driven a brand refresh upholding the association’s heritage and values. To communicate the change, the BDIA is launching an exciting new brand campaign promoting the diversity of its members and the benefits offered to the profession of choosing to do business with quality-conscious member companies.’

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