Xmas double act

Dental research shows a rise in patient demand for tooth whitening in the festive season. This presents dental practices with an opportunity to capitalise on the busiest shopping months to increase their retailing.                              

This year’s festive offering from Philips is a dual Airfloss and Sonicare Healthywhite power pack, which offers patients the potential of both cleaner and whiter teeth. The pack is accompanied by a ‘Gifts They’ll Love’ point of sale tag to highlight its potential as the perfect Christmas present.                                      

Airfloss shoots a jet of air laden with water (or mouthwash) to clean deep between the teeth making it much easier to remove plaque bacteria – and can get between every tooth in a minute. The Sonicare Healthywhite features a whitening mode to remove extrinsic stains, resulting in a brighter, whiter smile. It has an extended 30-seconds setting which is so effective users can lighten their teeth by two shades in just two weeks while ensuring every quadrant is expertly cleaned.

The combo pack has a high street value of £200 and is available from the beginning November for the price of £99. 

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