50% xylitol gum keeps mouth healthy

2011 will see the launch of three innovative new products in Wrigley’s range of sugarfree chewing gum – Extra Ice Peppermint, Extra Ice Spearmint and Extra Ice White.

All three products contain 50% xylitol, giving dental professionals even more reasons to recommend sugarfree chewing gum to their patients.

These products, along with Orbit Complete which is also included in the oral care range, have the distinction of being accredited by the British Dental Health Foundation.

Available in all good retailers and to purchase from your dental distributor to sell in your practice from February 2011.

New Extra Ice As well as the widely recognised benefits of sugarfree gum on the production of saliva, xylitol is an ingredient with proven dental benefits including preventing plaque formation, and gives it a unique role in preventive strategies for dental health.

The Wrigley Company is excited by the new Extra Ice range and will continue to progress their research and product development to contribute towards greater oral healthcare.

Adrian Toomey, oral care brand manager at The Wrigley Company says: ‘Chewing Extra Ice sugarfree gum with xylitol between morning and evening brushings is a great way for patients to look after their teeth when they are on the go.

‘It is proven that chewing sugarfree gum like Extra Ice helps to neutralise plaque acids and maintain tooth mineralisation and we are very proud of our oral healthcare products and their benefits related to maintaining good oral health.’

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