Same apple but brand new bite!
Dental payment plan provider Denplan unveiled its refreshed brand identity at this year’s BDA Conference and Exhibition in Glasgow earlier this month.
The Denplan apple – familiar among dentists and patients alike – remains with a new tagline ‘at the heart of dental care’.
The company was a platinum sponsor at the BDA Conference and Exhibition – the chosen venue for the launch of its new-look branding – and had a stand in the exhibition hall where delegates were able to talk with its expert team.
Managing director Steve Gates said: ‘Denplan has been at the heart of dental care for more than 22 years and our brand identity now clearly reflects this. As an organisation, we understand the need to be innovative and to continually review how we are portrayed to the outside world. I see this as a wholly positive exercise for Denplan, our member practices and their patients.’
Marketing communications and brand manager, Sarah Bradbury, added: ‘The Denplan brand has come to symbolise ethical, professional and quality dental care. Patients recognise and expect these values of Denplan practices.
‘The Denplan portfolio of business services has expanded greatly over the years offering for more than payment plans and our new strapline clearly demonstrates the value-added services we offer.’
For more details, visit www.denplan.co.uk.