UK dentists flocked to the world’s leading and largest aesthetics dentistry event last week – the seventh World Aesthetic Congress (WAC) staged in the heart of Westminster, London.
With demand for cosmetic dentistry rocketing, the WAC boasted more than 600 delegates at the Queen Elizabeth II Conference Centre.
It also provided the launch-pad for a new association in recognition of the importance of dental aesthetics today, the British Dental Bleaching Society (BDBS).
WAC was headlined by one of the world’s leading dental gurus, Glenn Du Pont from the Dawson Center, whose first visit to London attracted a packed auditorium.
And he was just one of 36 of the world’s leading experts speaking at the two-day event.
In her opening address, Emily Cameron, divisional director for organisers Independent Seminars, promised ‘something for everyone’ at the Congress and proudly announced the two launches – of the BDBS and of Independent Seminars’ newest awards ceremony, The Smile Awards created to ‘recognise excellence in dental and facial aesthetics’.
Also, at WAC, dental teams were able to peruse at leisure, an exhibition jam-packed with the latest products from more than 260 exhibitors.
Many dentists had turned up with their whole practice team, others had come to seek guidance in setting up an aesthetics-led practice but above all else, they were there to be educated, inspired and motivated at the ‘rewarding and profitable event’.
Among the speakers were Bobbi Anthony, Bob Khanna, Patrick Lucocq, Mervyn Druian, Sanjay Sethi, Robert Mopper, David Houston and Ashley Latter.
Ashley Latter – aka The Selling Coach – said he received great feedback from delegates who attended his workshops.
Among the comments he received were: ‘Motivational. I have learned the value of enthusiasm and I will get a testimonial folder for reception.’
Another big attraction was the tour and dinner at the Houses of Parliament that followed Friday’s lectures – a very special social event, culminating in a three-course dinner in the stunning private members’ dining room with entertainment by a humorous trio of opera singers – The Three Waiters.
Independent Seminars’ Victoria Geddes was overwhelmed by WAC’s success this year.
She said: ‘The World Aesthetic Congress (WAC) has grown every year over the past seven years and 2008 was no exception.
‘Independent Seminars were overwhelmed by the positive feedback from both delegates and exhibitors alike. The key speaker – Glenn DuPont was extremely well received as were all the speakers at this years congress.
‘We are already receiving bookings for WAC 2009 – which just shows how successful this annual event has become!’