Your most powerful local asset: the modern guide to GBP optimisation

Local search is evolving fast – but Google Business Profile (GBP) remains the foundation of how practices are discovered, evaluated and chosen.

As AI overviews, map‑led results and conversational search reshape patient behaviour, GBP has become the most influential local asset most practices underutilise.

In this session, David Nelkin breaks down what Google Business Profile actually does, why Google and AI tools rely on it so heavily, and how to optimise it step by step – based on the latest research from the world’s leading local search experts.

You’ll learn what genuinely impacts GBP rankings, what improves engagement and conversions, and how to turn your profile into a high‑performing visibility and trust engine for 2026 and beyond.

The webinar will:

• Challenge the over-reliance on Google reviews as the primary measure of practice reputation
• Explain how reputation now influences visibility, trust, and AI-driven recommendations
• Introduce a modern, cross-channel approach to building and protecting reputation
• Help practices future-proof their reputation strategy for 2026 and beyond.

Learning outcomes

• Understand how Google Business Profile feeds map results and AI overviews
• Identify the most impactful GBP elements to optimise first
• Improve engagement signals that support local visibility
• Manage reviews and profile activity with confidence
• Treat GBP as a core growth asset rather than a static listing.